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How AI in analytics is transforming the way marketers work

Unbounce

Specifically, AI analytics. The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) We’re gonna explain the who, what, when, where, and why of AI analytics in marketing. There’s a lot to cover here, so let’s dive right in: What is AI analytics? What are the benefits of AI analytics?

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Top 5 AI Marketing Tools

Anyword

The smart marketer knows that they must be present on as many platforms as possible with content that is relevant to a particular audience. This allows you to compare your existing copy, be it part of your website, a social media channel, or a blog—to that created by Anyword. AI Copywriting Tools. Their platform has many advantages.

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45 Best Digital Marketing Tools to Boost Your Business

Optinmonster

After extensive research and hands-on testing, we’re excited to present our curated list of the 45 best digital marketing tools of 2024. AIOSEO also provides tools for on-page analysis, giving users actionable insights to improve their content’s SEO friendliness. We’ve done the heavy lifting for you.

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Customer Engagement Software for Small Businesses

TrustRadius Marketing

An all-in-one solution covering support, multi-channel engagement, and customer relationship management could be the answer. It delivers pre-built dashboards for reporting and analytics. Service level agreements provide another layer of cybersecurity to your channels.

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You’re Doing Landing Page Testing Wrong: These Are the 5 Rules to Do It Right

Unbounce

Nearly every article on landing page testing lists the following culprits as the main reasons why tests fail: Poor insights: Too many landing pages don’t collect data via heatmaps, session recordings, form analytics, or conversion tracking. When it comes to intent, different channels signal different intent levels. Not gonna happen.

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45 Best Digital Marketing Tools to Boost Your Business

Optinmonster

After extensive research and hands-on testing, we’re excited to present our curated list of the 45 best digital marketing tools of 2024. AIOSEO also provides tools for on-page analysis, giving users actionable insights to improve their content’s SEO friendliness. We’ve done the heavy lifting for you.

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Best Practices for Marketing Automation and Demand Generation Campaigns

Customer Experience Matrix

I enjoyed my little presentation on BrightTalk last Wednesday, which you can still view by clicking here. (If The heart of my presentation on Wednesday ended up as a list of 37 “best practices” for marketing automation / demand generation programs. The BrightTalk platform itself worked nicely and was about as simple as possible.