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Venntive Adds Communities to Small Business Marketing Automation and CRM

Customer Experience Matrix

It is clearly “all-in-one” sales and marketing software for very small business, combining marketing automation, CRM, and ecommerce along the lines of Infusionsoft and Ontraport (formerly OfficeAutoPilot). You can be certain that this is the first time “Boy Scout troops” has come up as a category of marketing automation users.

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Day Software Acquisition Adds Some Marketing Features to Adobe, But Gaps Remain

Customer Experience Matrix

Adobe was already a major force in Web development through its Dreamweaver, Flash and ColdFusion products, not to mention Omniture for Web analytics. But Day fills out its line by adding enterprise-class content management, digital asset management and social (blog, Wiki, etc.) publishing.

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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. We can expect other marketing automation vendors to follow quite quickly.

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Entiera Offers Consumer Marketing Automation Software as a Service

Customer Experience Matrix

Summary: Entiera is a sophisticated consumer marketing automation system, offered as a service and at a lower price than conventional competitors. Entiera Insight is a marketing automation system primarily for companies that sell to consumers. This is unusual among consumer marketing automation vendors.

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Simple Ways to Optimize Your Email Workflow with Litmus

Litmus

Enterprise users can assign “Reviewer” access to those who need to view existing emails, spam tests, and campaign results in Litmus Email Analytics. Use a Wiki to document email files and templates. (Permissions and roles vary based on the Litmus plan type you use). For example: .

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How to Identify Content Topics That Hit Home With Your Readers

Hubspot

He's using HubSpot to show the keywords most commonly searched to find his content -- and if you don't have HubSpot, Google Analytics will also show some keyword information. His site aggregates marketing and business facts, so a lot of the keywords here have to do with that. which they'll learn how to do in that very blog post!

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CRM for Nonprofit Organizations

GreenRope

So spread the word with GreenRope’s intuitive tools for marketing automation! Your templates can also be used as assets in other forms of marketing automation, like drip campaigns, journeys, and workflows. It’s not just for keeping your people up to date. Drip Campaigns. Let us help you help others!

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