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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

eMarketer ). eMarketer ). eMarketer ). eMarketer ). The majority (as much as 70%) is “dark social”—links shared through email or instant messaging that generally get lumped in with “direct” traffic in analytics programs like Google Analytics. ( eMarketer ). eMarketer ).

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B2B Lead Generation Blog: Google Makes Web Analytics Free but will it help your lead generation?

markempa

« Winning the Complex Sales Cycle with Thought leading Content | Main | Embattled CMOs share strategies to improve marketing influence » Google Makes Web Analytics Free but will it help your lead generation? Google (web) Analytics is now free for websites that have less than 5-million page views.

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B2B Lead Generation Blog: On Alignment between Marketing and Finance

markempa

Her article summarizes some new research by the Association of National Advertisers in conjunction with Marketing Management Analytics. Krol writes, "The study found that a relationship between marketing and finance is often lacking.

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B2B Lead Generation Blog: Improve your online sales lead tracking

markempa

« This Years Hot New Lead Generation Strategy is Thinking | Main | Marketing Spend Shifting to Below-the-line » Improve your online sales lead tracking I liked the lead tracking tips provided in Michael Ortners article, " Eight Ways to Improve your Online Lead Tracking ," on MarketingProfs.com.

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B2B Lead Generation Blog: Embattled CMOs share strategies to improve marketing influence

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « Google Makes Web Analytics Free but will it help your lead generation?

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B2B Lead Generation Blog: Winning the Complex Sales Cycle with Thought leading Content

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « B2B Lead Generation Blog Adds FeedBlitz for Email Notification | Main | Google Makes Web Analytics Free but will it help your lead generation?

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B2B Lead Management Market Heats Up

Online Marketing Institute

problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. 4) Online portals – I know, this is a broad category.