Inbox Insight

JANUARY 15, 2024

This comprehensive guide explores what technographic data is, how it’s collected, and its various applications in enhancing marketing and sales strategies. Reading time: 3 minutes Technographic data defined Technographic data, in simple terms, refers to insights about a company’s technology usage.

Ideal Customer Profiles 104

Ideal Customer Profiles Marketing Automation Services B2B Marketing B2B 104

Madison Logic

NOVEMBER 30, 2023

B2B marketing is not just about selling a product or service. By neglecting demand creation, you risk exhausting your resources on a limited pool of in-market buyers and missing potential accounts who are either unaware of their problems or not actively seeking solutions.

Demand 52

Demand Brand Identity Branding Work Management 52

Inbox Insight

SEPTEMBER 10, 2021

Insight that reveals key challenges faced by your target buyers will help you understand how to tailor your content strategy and USPs to demonstrate how your content, product or services will overcome these problems. After all, creating value in the eye of your potential buyers is what your content strategy is all about.

Segmentation 98

Segmentation Ideal Customer Profiles B2B Marketing Planning 98

PureB2B

MAY 30, 2022

Additional data from Forrester revealed that high-performing B2B companies grow their sales enablement budget 2 times faster than low-performing organizations. For one, prospects are getting more sophisticated and capable of having self-guided buyer journeys. Predictive Demand Generation. High expectations.

Ideal Customer Profiles 48

Ideal Customer Profiles Top of Funnel Product Work Management 48

6sense

JULY 17, 2017

The whole world is going digital – and companies everywhere must adapt to compete. And if companies today want to compete, they need to adapt. Back in early 2012, I signed on as vice president of global customer success and services at Okta , a leading independent provider of identity for the enterprise. No industry is immune.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48

Sword and the Script | B2B

DECEMBER 26, 2023

This combination, when successfully executed, will bring firm confidence in and deep respect for the communications function within organizations and in external client service.” ~ Hinda Mitchell , President and Founder, Inspire PR Group 2. This year, we saw in-house teams get downsized and agency budgets get reduced.

Marketing AI 131

Marketing AI Paid Content Work Management Marketing Management 131

PureB2B

DECEMBER 19, 2020

Historically, predictive analytics and intent have not crossed paths. As marketers realize this struggle and look to evolve their marketing data, intent should be required to evolve as well. Blending Intent and Predictive Analytics. That’s where predictive analytics comes in. The Future of Predictive Analytics.

Intent 62

Intent Analytics Work Management Marketing Management 62