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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity

YouTube famously used “Broadcast Yourself” as its tagline: taking television, putting it on the internet, disintermediating the barriers so that anyone could create their own programming, build an audience, and monetize it. Twitter is compelling for certain verticals, news, politics, sports. public broadcast models. They might not.

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The FASTForward Blog " Managing Personal Knowledge: Setting a Foundation for Transformation? : Enterprise 2.0 Blog: News, Coverage, and Commentary

Buzz Marketing for Technology

The debate was recently posted on again in a useful way on this blog by Tom Mandel, Transforming enterprise work â?? He also closes his piece with another thought that is consistent with a number of posts on this blog, including mine. In the early days of blogs, Tom was skeptical of their role for knowledge workers.

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Content Marketing for Professional Services: Does It Cannibalize Your Business?

Convince & Convert

In the past, there were barriers to entry for any non-media company, let alone paid consultants or professional services companies, to get traction from its content marketing. Viable technology: You, me, and the sign post can all create a blog in five seconds or less. Now it’s the people who are in control.” – Rupert Murdoch.

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Content Marketing for Professional Services: Does It Cannibalize Your Business?

Convince & Convert

In the past, there were barriers to entry for any non-media company, let alone paid consultants or professional services companies, to get traction from its content marketing. Viable technology: You, me, and the sign post can all create a blog in five seconds or less. Now it’s the people who are in control.” – Rupert Murdoch.

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How to Make a QR Code in 7 Easy Steps

Hubspot

We've even debated it ourselves on this blog. These encrypted squares can hold links, coupons, event details, and other information that users might want to take with them for referring to later. QR codes are often square-shaped, displaying their data vertically or horizontally. QR Codes Hold More Data.

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Get Over Your Fear of Marketing Automation Software

SugarCRM

The modern MAS has already made the same jump roll-your-own blogging made to WordPress and the command-line Unix server made into the sleek and elegant Mac OS X. Half of companies consider IT roadblocks and legacy tech to be major barriers to adopting marketing automation software. You aren’t alone in these concerns.

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Get Over Your Fear of Marketing Automation Software

SugarCRM

The modern MAS has already made the same jump roll-your-own blogging made to WordPress and the command-line Unix server made into the sleek and elegant Mac OS X. Half of companies consider IT roadblocks and legacy tech to be major barriers to adopting marketing automation software. You aren’t alone in these concerns.