Unbounce

AUGUST 6, 2021

But too many times, marketers fall into the trap of creating landing pages with only their own goals in mind. Building a landing page that converts like crazy shouldn’t be left up to chance—it’s the result of using detailed information about your audience to create a persuasive combination of copy and imagery.

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

Convert

NOVEMBER 8, 2022

Overall, the entire analytics space is messy and looking for better solutions—ones that are privacy compliant and aligned with the way people actually shop—is proving to be a real headache. Quality score takes into account expected click-through rate (CTR), ad relevance, and landing page UX.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

Moz

DECEMBER 14, 2020

Pay attention to your own analytics and results closely. You can look at ad copy, keywords, landing page content, calls to action, audiences, and different strategies altogether within the advertising platform. Making these adjustments in our paid ad campaigns increased the CTR by 11% and conversions by 31%.

Paid Content 58

Paid Content Top of Funnel Landing Pages Peer-to-peer 58

Vidyard

JANUARY 6, 2022

And while there are many great solutions and clever product managers to market them, it can be hard to find the right fit for your business. Video Analytics Trends 4.0.2 Companies Making Use of Different Levels of Video Analytics 5. Video Analytics Statistics 2.5.1 Video Analytics 1. Solutions Engineers 2.2

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

Hubspot

SEPTEMBER 17, 2018

Video on landing pages is capable of increasing conversion rates by 80% , and the mere mention of the word “video” in your email subject line increases open rates by 19%. Backend analytics also help salespeople qualify and prioritize cold or unresponsive leads. Behind a landing page form? Explainer Videos.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Webbiquity

JULY 26, 2010

SazBean ( Social Network Analytics Measurement Social Media ). Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Content Marketing Results: Landing Pages Rule , July 12, 2010. The hard questions about social media for B2B solutions providers , June 11, 2009.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Vidyard

FEBRUARY 2, 2021

Video Analytics Trends 4.0.2 Companies Making Use of Different Levels of Video Analytics 5. Video Analytics Statistics 2.5.1 Optimize Support with CRM Integration and Video Analytics 6.1 Video Analytics 1. Video Analytics and Integrations 4.3 Solutions Engineers 2.2 Landing Page Videos 3.3.1

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65