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More Systems for Business-to-Consumer Marketing Automation

Customer Experience Matrix

I spent yesterday prowling the exhibit hall at the Direct Marketing Association annual conference in Boston. This uncovered several additional candidates for mid-tier business-to-consumer marketing automation. RedPoint – a suite of tools for database building, campaign management, and analytics.

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Now is the Time to Get Real About Creating Demand

Madison Logic

B2B marketers faced with shifting buyer behaviors need to pivot their focus on strategies that generate and capture demand. Now, more than ever, marketers need to balance capturing demand with creating it. Marketers who don’t invest in creating demand won’t have any demand to capture.

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Why you’re not getting credit for your marketing efforts — and how AI can help

Martech

Everyone was ecstatic about what looked like a banner year — except the marketing manager, who knew the company could have done even better. Although most companies consider marketing an essential component of overall success, it is often overlooked or not given the credit it deserves for various reasons.

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The A-Z Guide to B2B Lead Generation

NuSpark Consulting

I thought I’d have fun with this post and attempt to explain key principles of lead generation and inbound marketing in an A-Z glossary format. Feel free to challenge me with your own list or a replacement term for one of the letters. Here we go: A- Analytics. E- Email Marketing. D- Demand Generation. G- Google.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. In fact, 88% said Web sites were important in helping them decide what to buy. Among other stuff.

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What’s the next big idea in B2B?

MLT Creative

Why not ask B2B marketing experts I trust to answer my question via tweet? mvolpe Mike Volpe What’s next in B2B is for B2B to start to market more like B2C – focus on the experience, the brand and the relationship. TomPick Tom Pick Making social media, SEO, analytics and PR efforts work together. Do you know?

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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

What types of metrics do B2B marketers need to measure a marketing campaign's success? We have invited B2B Experts to shed light on the following question: "In what ways have metrics evolved with the increase in digital B2B marketing? Recommended Resources from B2B Marketing Experts. Marketers Gain Visibility.

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