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12 of the best competitive intelligence tools for marketers

Sprout Social

Marketers use CI tools to learn from their competitors, anticipate their moves, identify gaps and opportunities in the market, stay on top of industry trends and develop competitive strategies that help their business stay ahead of the game. Keep track of industry trends Using a CI tool isn’t just about spying on the competition.

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5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Learn more.

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Discerning Fact from Fiction in AdTech (with Ratko Vidakovic)

QuanticMind

In a fast-growing multibillion dollar industry, it’s increasingly challenging to discern truth from the carefully crafted narratives propagated by ad solution providers. Can you tell me a little bit about what you do in ad tech so that we can talk today about how people can stay better informed in the industry? Ratko Vidakovic: Sure.

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5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Learn more.

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100+ ChatGPT Prompts to Enhance Your Marketing Campaigns

Single Grain

Share Industry-Specific Information: If your industry uses specific jargon or has certain key topics, share those. I was curious to see some of ChatGPT’s content topic ideas for certain industries. Write a LinkedIn post on building a seamless omnichannel experience. Second, the copy will need some editing.

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B2B Marketing ROI

Online Marketing Institute

Within the B2B industry, your website can mean everything to your potential customers. When too much marketing fluff or too many industry words are used, it is hard for others to get the gist of the product or service. Hidden links in noscript tags certainly fall into this category. Not all web analytics code is created equal.

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Social Media Marketing Terms – 45+ Terms Explained and Simplified

Magisto

Analytics – It can refer to either the data or the analysis of that data to be able to communicate it, recognize patterns, understanding behaviors, and so on. Analytics are either provided by social platforms or by more thorough tools like Google Analytics. In short, APIs allow applications to communicate with each other.