Hubspot

JUNE 11, 2020

Here's a list of analytics tools that will help you measure the impact of your content marketing. Content Marketing Analytics. This set of tools offers robust analytics software to help you keep track of performance in one place. Buffer's content marketing analytics offer you the option to build reports according to your goals.

Analytics 101

Analytics Work Management Planning Tools 101

Top Rank Marketing

NOVEMBER 15, 2023

Expect platforms to integrate AI for content optimization, predictive analytics, and compliance, elevating campaign strategies. LinkedIn will face increased API access demands, especially as other platforms limit data. LinkedIn is a TopRank Marketing client.

Work Management 121

Work Management Marketing Management B2B Marketing B2B 121

Martech

JULY 19, 2023

Payments and Subscriptions releases Better understand customer conversion and engagement to get a more complete view of the buyer’s journey now that Google Analytics accounts show data from the HubSpot payments checkout page. Previously, API limitations prevented tracking.

Data Hygiene 92

Data Hygiene Privacy Landing Pages CAN-SPAM 92

KoMarketing Associates

DECEMBER 2, 2013

Earlier this year, we highlighted LinkedIn’s significance on B2B internet marketing initiatives. As a result, B2B marketers need to reassess how their organizations’ LinkedIn strategies can benefit SEO. Here are 7 LinkedIn marketing tactics that can be beneficial to B2B SEO initiatives: Status Updates: Profile and Company.

Linkedin 120

Linkedin SEO B2B Marketing Tactics 120

Webbiquity

NOVEMBER 16, 2021

And though it can work for companies of any size, Sparrow has been embraced primarily in smaller companies and agencies to date, rather than large enterprises which may employ business analysts and use sophisticated analytics platforms. You can find me on LinkedIn or Twitter. But plans are to continue to expand functionality over time.

Paid Search Agency 253

Paid Search Agency Enterprise Management Work Management Marketing Management 253

SalesGrape

NOVEMBER 3, 2023

Platforms like Facebook and LinkedIn offer advanced targeting options based on demographics, interests, behaviors, and more. For instance, B2B companies often find success on LinkedIn due to its professional nature and networking opportunities within specific industries or job titles.

Lead Generation 52

Lead Generation Social Media Generation Media 52

Convert

MARCH 30, 2023

Craig is unavailable for comments … but here’s what he shared on LinkedIn! The hoopla about the APIs threw us off guard. We’ve seen endless posts about why it is a challenge to analyze data in the modern avatar of the well used Universal Analytics. So — GO in GA4. One that plays nice with other A/B testing tools too.

Optimization 94

Optimization Google API Opt-out 94

Lenny's Newsletter

AUGUST 13, 2023

Brought to you by OneSchema —Import CSV data 10x faster | Mixpanel —Event analytics that everyone can trust, use, and afford | Brave Search API —An independent, global search index you can use to power your search or AI app — Austin Hay is currently Head of Marketing Technology at Ramp and was previously the VP of Business Operations (..)

Marketing Analytics Tools 52

Marketing Analytics Tools API Linkedin Startups 52

Sprout Social

NOVEMBER 2, 2021

Earlier this year, Sprout released Messenger API support for Instagram, adding to its existing and robust integrations with the Facebook family of apps. Sprout Social offers deep social media listening and analytics, social management, customer care, commerce and advocacy solutions to more than 30,000 brands and agencies worldwide.

Paid Search Agency 102

Paid Search Agency Business API Social Media 102

Martech

AUGUST 25, 2023

Do you see more “unassigned” and “direct” traffic in your Google Analytics account even if you’re careful with your UTM tagging? Many use Google Analytics 4 for attribution modeling, but it is not GDPR-compliant. Many use Google Analytics 4 for attribution modeling, but it is not GDPR-compliant.

Marketing Attribution 97

Marketing Attribution Marketing Mix Lead Ranking Marketing Analytics Tools 97

Only B2B

AUGUST 21, 2023

As the volume of data continues to surge with the advent of big data and analytics, maintaining data accuracy has become increasingly complex. Data Cleaning and Enrichment APIs Application Programming Interfaces (APIs) play a pivotal role in automated data cleansing.

Efficiency 62

Efficiency Marketing AI Automation Data Hygiene 62

Parse.ly

APRIL 6, 2020

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Brandpoint

JANUARY 23, 2020

5 at the Social Media Strategies Summit , “Beyond KPIs: Measuring Success on Social Media, Learning from Your Analytics and Reaching Your Social Media Goals.” Follow CERN: Facebook | Twitter | Instagram | LinkedIn | YouTube. I’ve been an advocate for quality instead of quantity for years.

Social Media 77

Social Media Media Analytics Communities 77

Versium

JUNE 12, 2018

Data technology company seamlessly integrates with Scribe Software’s APIs allowing LifeData and scores to be easily accessible from more than 50 enterprise applications such as CRM tools, marketing automation system and customer care databases. REDMOND, Wash. How it Works. About Versium. About Scribe Software.

Marketing Automation Services 40

Marketing Automation Services Advertising Agencies Analytics Software 40

Martech

SEPTEMBER 24, 2021

An ICP is typically developed using machine learning-based predictive analytics and scoring to determine if an account (not an individual) is an ideal fit for a company’s product or service. These include tools that provide B2B data enrichment , AI-based predictive analytics and recommendations, interaction management (i.e.,

Account Based Marketing 123

Account Based Marketing Enterprise Management Work Management Paid Content 123

LeadsRX

OCTOBER 5, 2021

October 05, 2021 – Marketing analytics company LeadsRx announced today a Privacy Studio for large enterprises to implement a privacy-first analytics platform for assessing marketing performance. . Once in the DCR, data can be accessed by tools IT authorizes for various analytic tasks. Portland, Ore., For more information.

Budget Programs 84

Budget Programs Privacy Multi-Touch Attribution Software 84

Contently

AUGUST 2, 2016

Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Each time a goal is completed, Google logs the conversion in your analytics report. Let’s take a look. For example, Bit.ly

Paid Content 60

Paid Content Budget Programs Analytics Tools 60

Sprout Social

DECEMBER 19, 2018

Sprout Social , a leading provider of social media marketing, analytics and advocacy solutions for business, today announced $40.5 ” Sprout has experienced sustained, rapid growth in recent years, acquiring social analytics firm Simply Measured and recently surpassing 25,000 customers and 500 employees around the globe.

Enterprise Management 106

Enterprise Management Advertising Agencies Marketing Management Paid Search Agency 106

MKT1

JANUARY 11, 2024

AI-driven use case(s) for marketers: Research information on prospects from multiple data sources (use Clay’s API access or add your own API keys) Create and send personalized outbound emails based on prospecting data. Prioritize, create, and distribute revenue-generating content across SEO, LinkedIn, and your sales team.

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

Convince & Convert

NOVEMBER 20, 2015

Why would they unilaterally remove a beloved (and theoretically useful) feature, when other social platforms – including their nemesis, Facebook – continue to provide share counts in their API, and thus in their icons? Well, guess what else is featured on the analytics dashboard? What’s the upside?

Twitter 167

Twitter API Blogger Social Media 167

Atomic Reach

JUNE 9, 2022

We overcome conventional data limitations by combining data from over 600 API partners. Our other partners include Google Analytics, Instagram, Facebook, TikTok, YouTube, LinkedIn, and Adobe Analytics, among many others.

Marketing Analytics Tools 52

Marketing Analytics Tools Advertising Agencies API Marketing & Strategy 52

Marketing Insider Group

NOVEMBER 18, 2020

Link building, keyword research, optimizing copy development and more are all part of a successful SEO program, and as you can tell, these tactics are not one and done; rather, they require ongoing maintenance, attention and analytics, which are best executed with a retainer agreement. Create Visual Content. Harness the Power of Big Data.

Resource Management 362

Resource Management Demand Generation Agencies CMS Development Work Management 362

Martech

AUGUST 19, 2022

When I say organizational skills, I’m not talking about time management, analytical thinking, attention to detail, etc. Fast-forward some five years, and a Linkedin search of people in senior marketing technology roles returned over 5,000 people globally, with more than 3,000 in the United States alone. Organizational skills.

Enterprise Management 111

Enterprise Management Work Management Marketing Management Marketing Budget 111

Heinz Marketing

SEPTEMBER 9, 2021

Does the platform offer analytics? Personalization: Use machine learning and predictive analytics to automatically put the most relevant content in front of each buyer across channels. Integrations: Adobe Experience Cloud, Salesforce, Microsoft Dynamics, SAP C4C CRM, Google, Facebook, LinkedIn, and more. Act on your insights.

Marketing Automation Services 111

Marketing Automation Services Marketing Automation Automation Work Management 111

KoMarketing Associates

AUGUST 15, 2013

As social media platforms begin to provide more direct insight into activity metrics related to business activity, B2B marketers have a greater opportunity to connect the dots within business analytics tools to establish true marketing performance measurement. Search Engine Marketing Blog Social Media Strategies Web Analytics'

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

Biznology

OCTOBER 28, 2014

I never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my Desk.com help desk inbox as it happens. Have some structured data, XML, OPML, RSS, ATOM, or an API and you can create your own widgets that are purely suited to your own business needs. Google Analytics.

Adsense 80

Adsense RSS Adwords Doubleclick 80

Madison Logic

SEPTEMBER 29, 2020

The company increased the capabilities of its ML Platform to meet customer needs, first through an industry-first integration with LinkedIn and then another in subsequent months with HubSpot. Madison Logic is the first company in the martech community to integrate with the LinkedIn Marketing Analytics API.

Account Based Marketing 52

Account Based Marketing ABM Paid Search Agency Eloqua 52

SalesIntel

MARCH 1, 2024

Integrations: Lusha offers integrations with various platforms, including LinkedIn and other sales tools. Each plan offers different monthly credits allocated for retrieving contact information and grants access to additional features such as data export and API utilization. Is Lusha Compliant and Accepted by LinkedIn?

Lead Ranking 40

Lead Ranking Zoominfo Outreach Lead Scoring 40

Optinmonster

JANUARY 13, 2021

So it’s easy to see why all top businesses including LinkedIn, Netflix, and Facebook use them. Switch to the ‘Setup’ tab where you’ll need to enter your API key. Here, navigate to Settings » Site Settings » API Keys. Simply click on the ‘Generate a new API Key’ button and an API key will be created for you.

Traffic 78

Traffic API Click Rate SMS 78

SalesIntel

OCTOBER 27, 2022

LinkedIn Sales Navigator. LinkedIn has transformed the way over 500 million business people from more than 200 countries communicate, making it a useful resource for B2B organizations. The LinkedIn website provides a detailed explanation of each subscription level. Best Lead Providers for B2B in 2023. SalesIntel .

Sales Qualified Leads 52

Sales Qualified Leads Ideal Customer Profiles High Quality Lead Leads 52

Aberdeen

SEPTEMBER 26, 2019

Integrate APIs. Using API’s, or Application Programming Interfaces , is becoming an increasingly popular way to streamline e-commerce businesses. Although mostly invisible to users, almost everyone has interacted with — and most likely benefited from — an API. Influencer Marketing.

Marketing AI 56

Marketing AI Marketing & Strategy Marketing Strategy API 56

Convert

AUGUST 11, 2022

Achieving clean and reliable data collection into near-perfect Google Analytics setups. In this post, I’m going to share an internal search results workflow I’ve developed over the years from my analytics and SEO days that will help speed up your research into areas your CRO program should focus on. q={{keyword-here}}.

SEO 80

SEO Keywords Intent Analytics 80

Binary Demand

JUNE 22, 2023

These tools can verify the following: Email addresses Phone numbers Mailing addresses Other relevant fields in real-time Data validation tools or APIs can assist in automating this process and flagging any incorrect or incomplete data. Prices remain constant regardless of plan or strategy changes.

Lead Generation 98

Lead Generation Enterprise Management Sales Qualified Leads ROI 98

Hubspot

AUGUST 28, 2017

SumAll connects to a variety of different social accounts -- including Twitter, Facebook, Instagram, and LinkedIn -- to provide you with insights about your followers, interactions, and engagements. Mentionmapp connects to your Twitter API and see what’s going on in your Twitter network. 11) Native Analytics Tools.

Social Media 78

Social Media Tools Media Brand Identity 78

Contently

NOVEMBER 7, 2016

Meanwhile, October was the first month when mobile and tablet devices accounted for more pageviews than desktops, according to analytics firm StatCounter. billion purchase of LinkedIn, while Verizon is still working out the details of its agreement to buy Yahoo, a deal that may be in flux after Yahoo’s massive September data breach.

Facebook 128

Facebook Rules Advertisements Advertising 128

Customer Experience Matrix

FEBRUARY 21, 2014

Marketing automation, Web analytics, and Web content management systems can all access this data via API calls for analytics and as inputs to their own selection and treatment rules. ad agencies b2b marketing automation bizo cross-channel marketing demandbase retargeting web advertising web analytics'

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Webbiquity

APRIL 16, 2019

We solve for that whole manual process through our platform as well as a direct mail API for integrations where mail can be seamlessly integrated into a company’s existing systems,” says Michael McCarthy, founder and CEO at Inkit. It’s direct mail automation , coupled with data and analytics, on demand. The Launch.

Enterprise Management 143

Enterprise Management Marketing Automation Services Work Management Marketing Management 143