Hubspot

APRIL 28, 2021

Social media data (or social analytics — the terms are interchangeable) includes any information gleaned from the activity of visitors, prospects, and leads on your social media channels. With social analytics , you can answer some crucial questions about whether your social media activities can help you meet your goals.

Top of Funnel 100

Top of Funnel Lead Ranking Analytics Lead Scoring 100

Integrated B2B

JUNE 16, 2020

This is part two of a three-part blog series relating to using LinkedIn in your B2B marketing. Here are some best practices for sharing content on LinkedIn. While Facebook and Twitter have a casual, social networking approach, don’t forget that LinkedIn is a professional social media platform. Using hashtags on LinkedIn.

Linkedin 52

Linkedin Practices Best Practices B2B Thought Leadership 52

Sana Commerce

MAY 19, 2022

E-commerce analytics can feel overwhelming, but they’re one of the most concrete ways to track your business’s successes and growth. Without the information provided by analytics, businesses wouldn’t be able to make informed decisions. Understanding analytics doesn’t have to be difficult once you know what to look for.

Analytics 52

Analytics Marketing Management Marketing Analytics Tools Click Rate 52

ATAK Interactive

FEBRUARY 1, 2018

You’ve been connecting with colleagues and peers on LinkedIn for years but have you tapped into the power of LinkedIn company pages? Having an optimized LinkedIn company page can help you stay top of mind, become a thought leader in your industry, and attract top talent. Keep Your LinkedIn Page Up-To-Date. To Get Started.

Linkedin 60

Linkedin Optimization Peer-to-peer Paid Search Agency 60

ATAK Interactive

FEBRUARY 1, 2018

You’ve been connecting with colleagues and peers on LinkedIn for years but have you tapped into the power of LinkedIn company pages? Having an optimized LinkedIn company page can help you stay top of mind, become a thought leader in your industry, and attract top talent. Keep Your LinkedIn Page Up-To-Date. To Get Started.

Linkedin 68

Linkedin Optimization Peer-to-peer Paid Search Agency 68

LeadsRX

NOVEMBER 9, 2021

November 9, 2021 – Marketing analytics company LeadsRx today announced its LeadsRx Attribution product now supports multi-touch attribution (MTA) for national television commercials, including live, broadcast, and dual-feed cable programming. Connect with LeadsRx on Twitter , LinkedIn and Facebook. # # #. Portland, Ore., About LeadsRx.

Cable 93

Cable Television marketing Budget Programs Broadcasting 93

InsightSquared

FEBRUARY 12, 2020

12, 2020 – InsightSquared , the leading provider of revenue intelligence solutions, today announced integration with the LinkedIn Sales Navigator Application Platform to bring LinkedIn Sales Navigator usage data into InsightSquared’s revenue intelligence software. Key LinkedIn Sales Navigator analytics now available, include: .

Enterprise Management 31

Enterprise Management Marketing Attribution Marketing Management Linkedin 31

Contently

JANUARY 26, 2023

Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer. She used LinkedIn to share her thoughts on making healthcare more affordable. Her posts on LinkedIn showcase her concern (and Cigna’s concern) about the personal well-being of her audience.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Webbiquity

DECEMBER 7, 2021

The problem isn’t new: how do we enable the people who need data to make decisions within their area of expertise—finance, operations, sales, marketing, supply chain, whatever—but who aren’t experts in data analytics, to use data effectively? Both areas are negatively impacted by the lack of technical analytical progress. “At

Enterprise Management 259

Enterprise Management Startups Work Management Communities 259

Vidyard

SEPTEMBER 18, 2019

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. Global leaders such as Honeywell, LinkedIn, Citibank and Sharp rely on Vidyard to power their video content strategies and turn viewers into customers.

Marketo 65

Marketo Lead Ranking Lead Scoring Analytics 65

Marketing Insider Group

MARCH 29, 2021

Social media analytics can provide deep insights into online behavior. Pain points and other needs: Learning what keeps your prospects up at night, as well as their less-pressing needs, allows you to target those needs that your products and services can meet. Consider Expanding Your Content Team.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

ATAK Interactive

FEBRUARY 1, 2018

You’ve been connecting with colleagues and peers on LinkedIn for years but have you tapped into the power of LinkedIn company pages? Having an optimized LinkedIn company page can help you stay top of mind, become a thought leader in your industry, and attract top talent. Keep Your LinkedIn Page Up-To-Date. To Get Started.

Linkedin 60

Linkedin Optimization Peer-to-peer Paid Search Agency 60

ATAK Interactive

FEBRUARY 1, 2018

You’ve been connecting with colleagues and peers on LinkedIn for years but have you tapped into the power of LinkedIn company pages? Having an optimized LinkedIn company page can help you stay top of mind, become a thought leader in your industry, and attract top talent. Keep Your LinkedIn Page Up-To-Date. To Get Started.

Linkedin 60

Linkedin Optimization Peer-to-peer Paid Search Agency 60

LeadsRX

FEBRUARY 8, 2022

February 08, 2022 – Today, marketing analytics company LeadsRx shared the trends it sees emerging in 2022 that contribute to the unprecedented innovation taking place in performance marketing, marketing attribution and marketing analytics technologies. Attribution and Analytics Are No Longer Just Enterprise Solutions.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Paid Search Agency Analytics 52

Oktopost

MARCH 4, 2024

B2B SaaS marketing activities must convey the product’s benefits, the opportunities it brings to prospects, and how it will help solve their most pressing problems. Meet your customers where they are 80% of B2B marketers leverage LinkedIn to reach their target customers, and 65% have increased their LinkedIn usage in the past year.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

FunnelEnvy

DECEMBER 11, 2023

For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence. Only after she grew and monetized her TikTok following did she re-invest time into LinkedIn. How can your business tap into B2B video?

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Marketing Insider Group

MAY 16, 2023

Sharing relevant content on LinkedIn is great until AI machines can’t read it because they aren’t “logged-in”. Optimize landing pages for SEO, include CTAs, and track analytics to identify areas of improvement. Oh, and remember – publish as much as you can on platforms that aren’t gated, like YouTube. Be Everywhere Always Haha!

SEO 251

SEO Lead Ranking Content PR 251

Valasys

JUNE 10, 2019

This starts with Account-Based Analytics which encompasses executive level revenue reporting, omnichannel reporting & campaign analysis. Approaches towards Account-Based Analytics: The ABM funnel can be divided into two parts based on (a) Customer acquisition (new business) & (b) expansion (customer marketing).

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

Vidyard

OCTOBER 26, 2021

Sales Feed has no subscriptions fees, is free of any advertising to distract from the experience, and is available on LinkedIn , YouTube , TikTok , Instagram , and SalesFeedMedia.com. To learn more about Vidyard, visit vidyard.com. Thousands of businesses and millions of people around the world rely on Vidyard for their video needs.

Top of Funnel 100

Top of Funnel Generation Media Digital Marketing Funnels 100

Vidyard

NOVEMBER 29, 2016

Respondents who use advanced analytics are twice as likely to say their ROI is better and more likely to increase their video budgets year over year. Just 14% use advanced analytics, and that percentage has been constant for each year of the study. The use of advanced analytics remains at 14 percent, unchanged from previous years.

Studies 65

Studies Account Based Marketing Analytics Video Marketing 65

Vidyard

SEPTEMBER 18, 2019

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. We’re thrilled to partner with Adobe to bring video hosting and analytics to organizations of every size that depend on Marketo Engage.

Marketo 50

Marketo Lead Ranking Lead Scoring Analytics 50

Vidyard

DECEMBER 10, 2020

Watch the LinkedIn Live Event LIVE STREAM playback now! Across four categories, the Video in Business Awards celebrate marketing teams who use video to educate prospects and customers, drive engagement, generate leads, and make a real impact with their use of video content and analytics for better business outcomes.

Video Marketing 139

Video Marketing Business Paid Search Agency Advertising Agencies 139

Madison Logic

MARCH 3, 2020

NEW YORK, NY – March 3, 2020 – Madison Logic, a leading global account-based marketing (ABM) platform, today announced that they have an arrangement with LinkedIn™ Marketing Solutions. With this new integration with the LinkedIn Marketing Analytics API, joint.

Multi-Channel 52

Multi-Channel Account Based Marketing Advertising Agencies ABM 52

Vidyard

JUNE 18, 2019

The most recent year also showed a sizeable increase in the number of companies moving toward using a mix of internal and external video production resources to meet the shifting expectations of buyers, and the number of companies using intermediate or advanced video analytics has significantly increased. 52% are using both vs. 37% in 2017.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Marketing Report Analytics 81

Lenny's Newsletter

SEPTEMBER 5, 2023

We networked aggressively on LinkedIn with our alma mater networks etc. We asked our angel investors and combed their LinkedIn networks. So they were all cold through LinkedIn. Get press Three startups I looked at had meaningful success with early PR. They shouldn’t owe us anything. There were 80 people.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Vidyard

JUNE 18, 2019

The most recent year also showed a sizeable increase in the number of companies moving toward using a mix of internal and external video production resources to meet the shifting expectations of buyers, and the number of companies using intermediate or advanced video analytics has significantly increased. 52% are using both vs. 37% in 2017.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65

Sprout Social

APRIL 12, 2022

Traditionally, PR work consisted of damage control, crafting press releases, disseminating company news and pitching journalists. Web analytics tools like Google Analytics and Twitter Analytics are common PR aids, along with SEO platforms like Moz and Ahrefs. How data and analytics impact public relations.

Public Relations 105

Public Relations Stats Work Management PR 105

Brandpoint

JANUARY 23, 2020

5 at the Social Media Strategies Summit , “Beyond KPIs: Measuring Success on Social Media, Learning from Your Analytics and Reaching Your Social Media Goals.” I start my day with an editorial meeting with my colleagues from web content, press office and other publications.

Social Media 77

Social Media Media Analytics Communities 77

Marketing Insider Group

APRIL 6, 2021

However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. Create a group on LinkedIn or Facebook. If you receive complaints or negative comments, address them immediately.

Top of Funnel 343

Top of Funnel Work Management Marketing Management Content Marketing 343

Contently

APRIL 16, 2020

GE Healthcare is a part of the story, but it’s not a press release. GE Healthcare is a part of the story, but it’s not a press release. Kellner declined to be interviewed at this time, but has shared a bit on LinkedIn about the team’s work.

Marketing Report 114

Marketing Report Storytelling Content Marketing Press 114

Marketing Insider Group

MAY 30, 2023

We’ve tried it all: Creating blog outlines Suggesting copy for LinkedIn posts Finding inspiration for blog article introductions Transcribing video content and webinars Writing keyword-focused meta-descriptions The Verdict There are definitely pros and cons to asking AI tools for marketing advice. There’s an AI tool for that.

Small Business Marketing 270

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 270

Vidyard

NOVEMBER 29, 2016

Respondents who use advanced analytics are twice as likely to say their ROI is better and more likely to increase their video budgets year over year. Just 14% use advanced analytics, and that percentage has been constant for each year of the study. The use of advanced analytics remains at 14 percent, unchanged from previous years.

Studies 50

Studies Account Based Marketing Analytics Video Marketing 50

SalesGrape

SEPTEMBER 17, 2023

Use data analytics tools to identify patterns and trends that can help you prioritize these accounts based on their likelihood of conversion. This information can be obtained through LinkedIn profiles, company websites, or by reaching out directly to contacts within those organizations.

Account Based Marketing 68

Account Based Marketing Enterprise Management Work Management Marketing Management 68

Vidyard

JUNE 18, 2019

The most recent year also showed a sizeable increase in the number of companies moving toward using a mix of internal and external video production resources to meet the shifting expectations of buyers, and the number of companies using intermediate or advanced video analytics has significantly increased. 52% are using both vs. 37% in 2017.

Advertising Benchmark 51

Advertising Benchmark Video Marketing Marketing Report Analytics 51

Vidyard

AUGUST 4, 2021

Through its global video hosting and analytics platform, Vidyard empowers companies like LinkedIn, Zycus, League, Stanley Black & Decker, and others to transform their approach to marketing, sales, and corporate communications. Thousands of businesses and millions of people around the world rely on Vidyard for their video needs.

Studies 116

Studies Video Marketing Eye-Tracking Press 116

BenchmarkONE

JUNE 29, 2022

Press releases . Press mentions. Almost everyone is on at least one social media platform, be it LinkedIn, Twitter, Instagram, Facebook, or TikTok. Detailed Analytics and Reporting. Top of Funnel. Guest contributed articles. Middle of Funnel. Whitepapers. Blog posts. Email newsletters. Bottom of Funnel. Email campaigns.

Paid Search Agency 66

Paid Search Agency Top of Funnel Inbound Marketing Advertising Agencies 66

Thinkers360

MARCH 1, 2024

As an advisor for many companies, a content creator, influencer and the CEO of a company, I spend my early morning doing admin and dealing with pressing emails. MV: I currently have my fingers in a lot of pies, which means my day starts very early. I then take meetings with clients and team members.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Digital Transformation Opt-out 52