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Do Psychographics work in B2B Marketing & Sales?

Online Marketing Institute

While the standard industry classification may tell part of the story, it provides you with same analysis as your competitors and no qualitative differentiation for defining your market segments. The primary research doesn’t have to be a major expense – a well constructed online survey can provide good data.

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Why You Should Question Most Video Marketing Stats You See

Contently

At a time when many people think facts are fluid, I decided to evaluate some video marketing statistics reverberating around the media industry that everyone likes to pass off as truth. That claim, attributed to Dr. James McQuivey of Forrester Research, gets cited by marketers all over the globe. million words.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

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17 Compelling and Highly Usable B2B Marketing Statistics

Online Marketing Institute

This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Excellent for down-and-dirty competitive analysis. link] web3test FFtf: The 39 Social Media Tools I'll Use Today | Blogging and Content Creation | Social Media Consulting – Convi… [link] [link] Forrest W. I implement bit.ly URLs whenever possible, and make liberal use of their “+&# feature. Try it yourself.

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The 39 Social Media Tools I’ll Use Today

Online Marketing Institute

Excellent for down-and-dirty competitive analysis. link] web3test FFtf: The 39 Social Media Tools I'll Use Today | Blogging and Content Creation | Social Media Consulting – Convi… [link] [link] Forrest W. I implement bit.ly URLs whenever possible, and make liberal use of their “+&# feature. Try it yourself.