Martech

MAY 10, 2022

The company, a financial planning and analysis platform had just begun a rebranding effort that included a name change. “It A different kind of B2B buyer. Today’s B2B buyer cohort, made up largely of millenials, is much more inclined to research products and solutions online. Reviews as a gateway to buyer intent.

Buying Cycle 90

Buying Cycle Intent Ideal Customer Profiles Planning 90

SalesIntel

FEBRUARY 1, 2022

A Top-Down analysis starts with the highest size estimate possible and reduces it using data and assumptions about your company and industry. You can use Gartner or Forrester industry statistics to determine which subsections of your market meet your aims and offers – and how big those subsections are – as part of this plan.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

SalesIntel

FEBRUARY 1, 2022

A Top-Down analysis starts with the highest size estimate possible and reduces it using data and assumptions about your company and industry. You can use Gartner or Forrester industry statistics to determine which subsections of your market meet your aims and offers – and how big those subsections are – as part of this plan.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

Hubspot

AUGUST 30, 2023

11 AI Predictions in Sales for The Next Year Forrester predicts that AI-powered platforms will grow to $37 million by 2025. And Lavender, a sales writing assistant, generates personalized emails for any occasion based on buyer intent data. So, what can salespeople expect and be prepared for in 2024?

Marketing AI 62

Marketing AI Top of Funnel Lead Ranking Work Management 62

NetLine

NOVEMBER 30, 2023

Audit your existing content library against buyer-intent themes and needs to identify gaps. Having those key themes and information needs already mapped out by buyer stage comes in handy. It allows you to quickly identify where you lack content that your buyers need.

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

6sense

DECEMBER 10, 2021

It offers category profile pages, customer review automation, lead generation, buyer intent, custom content, and reports. One key reason for this disconnect is that companies aren’t de-anonymizing critical — yet hidden — buyer intent data. And why G2? The software research and review platform has over 1.3

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

Full Circle Insights

FEBRUARY 28, 2023

. “Together we are creating more streamlined and effective workflows so customers on both sides can follow a comprehensive ABM funnel that includes our robust intent data.” ” This new integration leverages 6sense intent data to identify accounts that revenue teams should target as well as buying stage predictions.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52