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How to Find and Hire a Director of Marketing for Your Business

Single Grain

Content management skills to oversee the optimization and marketing of content on different channels like SEO, PPC, Social Media, Email and Blog. Here are the different duties of a marketing director: Conduct Market Research and Analysis. Set Up an Employee Referral Program. The process is quick, easy and budget-friendly.

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The Top Skills In-Demand for Today’s Hybrid Content Marketer

Adobe Experience Cloud Blog

LinkedIn’s analysis of its user data, which highlights the most common skills listed on the user profiles of marketers and the most in-demand skills specified by marketing employers, reveals that companies are seeking a combination of tangible technical skills like SEO and creative skills like marketing strategy. Share them below!

Demand 48
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How to Robot-Proof Your Job as a Content Creator

Content Marketing Institute

Here’s how the Associated Press envisions the inclusion of artificial intelligence in the reporting process: Reporters may spend less time transcribing and manually poring over datasets and instead spend that time making calls and pursuing leads derived from an AI analysis. With solid promotion, you can help your blog reach great heights.

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Social Pros 26 – Richard Owen, Satmetrix

Convince & Convert

We are in the process right now at Convince & Convert of doing some company activation programs in social. Sales and engineering, and customer service, and those kind of programs. 56% of the 71 people surveyed cited, as their biggest challenge, the inability to tie their social media programs to business outcomes.

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4 Steps to B2B SEO Accountability

Online Marketing Institute

Once sales eventually start to come through the pipeline, a simple set of regression analysis tests will confirm (or discount) the correlation that your micro conversions had on producing an eventual sale. His thinking is also regularly featured on the popular blog, Business.com B2B Online Marketing.

SEO 40
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3 Steps to Increase SaaS Conversion Rates with Customer Education

Single Grain

By looking into our own data, we did a comparison analysis of 17,000 trial accounts. Conversion data analysis based on 17K accounts by LearnWorlds : This shows a direct correlation between educating your customers on your product and purchase intent. Dive Deeper: 9 Ways to Repurpose Your Old Blog Content.

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2022 BEST SOFTWARE LIST FOR SMALL BUSINESS

TrustRadius Marketing

Hootsuite Academy has helped thousands of professionals and organizations boost their social IQ with free online education and paid certifications in social media marketing, social selling, and the Hootsuite platform. Level up skills with industry leading certifications, training, and strategic coaching with Hootsuite experts.