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B2B Ecommerce Marketing Benchmarks and Best Practices

KoMarketing Associates

When most people think of ecommerce, they tend to think of retail or “B2C” ecommerce. Marketing for B2B ecommerce gets almost no attention. B2B ecommerce” barely registers compared to the volume of searches for “ecommerce.”. B2B ecommerce marketing dwarfs B2C ecommerce. trillion by 2023.

eCommerce 121
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Tech Talk with Jivox: Personalization and ecommerce marketing

ClickZ

The winners of this new economy are going to be brands that can deliver their products directly to consumers digitally and achieve excellence in personalized ecommerce marketing. Jivox has been recognized by Forrester as a leader in creative advertising technologies. Jivox’s impact on ecommerce marketing.

eCommerce 114
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Personalizing With Purpose

Buzz Marketing for Technology

Posted in CRM eCommerce Personalization. Certainly, many ecommerce shops attempt to mimic Amazon’s highly successful interactions with returning customers (“You were interested in XYZ, so you may enjoy ABC,” etc.) — but most companies are not going far enough, allowing customers to slip through the cracks.

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11 AI Predictions in Sales for the Next Year [Data + Expert Tips]

Hubspot

Artificial intelligence has moved beyond the hype and is now seamlessly integrated into many aspects of business operations. 11 AI Predictions in Sales for The Next Year Forrester predicts that AI-powered platforms will grow to $37 million by 2025. Want to enhance your sales operations with AI? Try our AI-powered Chatspot.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Nearly 62% of the US population aged 12 years and older utilize voice-operated assistants.(Edison By the year 2021, Ecommerce Global B2C sales are predicted to reach 4.5 By the year 2021, Mobile commerce sales (mCommerce), will account for more than half of all eCommerce. Forrester ). Edison Research ). Edison Research).

Stats 260
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ABM Platform Trends Highlight the Need for Omnichannel Engagement

Leadspace

B2B marketing and sales has traditionally operated with the assumption of long and complex sales cycles. . They expect the same level of convenience and consistency as they get from the Amazon shopping experience at home. While this still holds true, a transformation is afoot in the B2B sales cycle. Develop personalized engagement.

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Omnichannel: A Fancy Word for Increasing Product Discoverability

Hubspot

In an omnichannel world, there is no distinction between retail stores or ecommerce or mobile commerce or social commerce. An Adlucent study found that 47% of shoppers plan to start researching products on a search engine like Google or Bing, followed by Amazon with 31%, and 13% in stores. Recent data supports this, as well.

Product 28