Five Takeaways from Advertising Week 2023
Digilant
NOVEMBER 8, 2023
Premium content is now in the eye of the beholder: the consumer. Coined “Cable 2.0,” FAST offers nearly 2,000 FAST free, ad-supported channels to consumers. Amazon and YouTube used the 2023-2024 NFL season to test shoppable ads as they released interactive opportunities that allow consumers to shop directly within the ad creative.
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