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How to Build a SaaS Marketing Budget – Business Benchmarks & Breakdowns

accelerate agency

Startups often spend a greater percentage than established companies to climb the initial rungs of the ladder at a faster pace. The most successful SaaS companies spend around half their revenue on marketing, and for startups, this can be considerably more. The least successful allocated the lowest amount at 14%. as of 2022.

article thumbnail

How to Build a SaaS Marketing Budget – Business Benchmarks & Breakdowns

accelerate agency

Startups often spend a greater percentage than established companies to climb the initial rungs of the ladder at a faster pace. The most successful SaaS companies spend around half their revenue on marketing, and for startups, this can be considerably more. The least successful allocated the lowest amount at 14%. as of 2022.

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Why Growth at All Costs?

LeanData

Gurley, a general partner at Benchmark Capital, has been one of the leading voices sounding caution about the overheated state of the tech startup market and the need to return to solid business fundamentals. But Daly is among those who believe the much-discussed “burn rate” of many companies is unsustainable.

Cost 45
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Why Growth at All Costs?

LeanData

Gurley, a general partner at Benchmark Capital, has been one of the leading voices sounding caution about the overheated state of the tech startup market and the need to return to solid business fundamentals. But Daly is among those who believe the much-discussed “burn rate” of many companies is unsustainable.

Cost 40
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Why Growth at All Costs?

LeanData

Gurley, a general partner at Benchmark Capital, has been one of the leading voices sounding caution about the overheated state of the tech startup market and the need to return to solid business fundamentals. But Daly is among those who believe the much-discussed “burn rate” of many companies is unsustainable.

Cost 40
article thumbnail

Why Growth at All Costs?

LeanData

Gurley, a general partner at Benchmark Capital, has been one of the leading voices sounding caution about the overheated state of the tech startup market and the need to return to solid business fundamentals. But Daly is among those who believe the much-discussed “burn rate” of many companies is unsustainable.

Cost 40
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The Winds of Change

LeanData

The Federal Reserve raising the interest rate. Startups, no matter how innovative and disruptive to the status quo, couldn’t continue to spend more in sales-and-marketing costs than they received in revenue. Burn rates” are important again. Some of this involves macroeconomic causes. The price of oil.