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SEO in 2025: Adapting to Google’s New Reality

Top Rank Marketing

In the latter half of 2023 and throughout 2024, the SEO landscape has been thrown into upheaval. The reality is, SEO results almost never happen in a vacuum. Understanding what’s currently happening in the world of SEO is more vital than ever for informing your strategy as you plan for what’s ahead in 2025.

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October and November AI Overview Trend

Brightedge

Our BrightEdge Generative Parser™ has been tracking October and November’s shifts, shedding light on how marketers can prepare for the critical shopping period ahead. YouTube Citations Stabilize After a Surge After a massive spike in September, YouTube citations in AIOs have stabilized at 115-120% above their August baseline.

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10 observations about the transition of SGE to AI Overviews in May 2024

Brightedge

One week prior to this, based on our BrightEdge Generative Parserâ„¢ data , we correctly predicted that Google was getting ready to launch SGE at Google I/O. For SEOs and Digital Marketers looking to realize the opportunities that Generative AI Search offers, there are some important insights about what we could expect!

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3 Key Steps for Marketers to Get Ahead in an AI-First Search World

Brightedge

AI Optimization (AIO) is becoming increasingly important — and for good reason. Traditional search augmented with Generative AI like Google’s Search Generative Experiences are now being tested outside of labs and are expected to impact 84% of search queries. The engine can render that itinerary just as it was asked.

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Differences Between AI Overviews and SGE that Enhance Marketer’s Engagement Opportunities

Brightedge

BrightEdge Generative Parser™ has been tracking SGE for nearly 8 months now, and we’ve logged our findings in our Ultimate Guide to SGE. The code base and many of the modules that power the AI remain the same, there are some attributes of AIO that have implications for marketers. So what can we say about how AIO is different?

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SEO Threats: How to Prepare Against These 5 Big Threats to SEO

seo.co

People have been claiming that the death of SEO is right around the corner since… well, since SEO began. When Google started cracking down on initial rounds of spammers, many in the then-exclusive SEO community began insisting that webmasters would one day soon have no control over search rankings. Wearable Technology.

SEO 98
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August Brings Significant Changes in AI Overviews Rollout and Behavior

Brightedge

August was a busy month for Google AI Overviews (AIOs), bringing significant changes in how AI-generated results are rolled out for searches across different industries and user types. The AI Overviews rollout to non-logged-in users is not evenly distributed across industries.

AIO 52