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SEO in 2025: Adapting to Google’s New Reality

Top Rank Marketing

In the latter half of 2023 and throughout 2024, the SEO landscape has been thrown into upheaval. The reality is, SEO results almost never happen in a vacuum. Understanding what’s currently happening in the world of SEO is more vital than ever for informing your strategy as you plan for what’s ahead in 2025. Sounds scary, I know.

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AIO is Poised to Change How B2B Buyers Find You

Marketri

That, in a nutshell, is the compelling difference between SEO (the old tried-and-true) and AIO (which is about to turn digital marketing on its head). Over time, that will mean less emphasis on search engine optimization (SEO) and a greater focus on artificial intelligence optimization (AIO). What’s a B2B Leader to Do?

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SEO Threats: How to Prepare Against These 5 Big Threats to SEO

seo.co

People have been claiming that the death of SEO is right around the corner since… well, since SEO began. When Google started cracking down on initial rounds of spammers, many in the then-exclusive SEO community began insisting that webmasters would one day soon have no control over search rankings. or startup in SEO.

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10 observations about the transition of SGE to AI Overviews in May 2024

Brightedge

For SEOs and Digital Marketers looking to realize the opportunities that Generative AI Search offers, there are some important insights about what we could expect! Here are ten findings that our data helped uncover about AIOs and how they differ from how Google has been testing SGE.

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3 Key Steps for Marketers to Get Ahead in an AI-First Search World

Brightedge

AI Optimization (AIO) is becoming increasingly important — and for good reason. As a result, AIO involves optimizing content specifically for these cutting-edge, AI-first engines. AIO shares similarities with traditional SEO but has its own unique nuances.

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Differences Between AI Overviews and SGE that Enhance Marketer’s Engagement Opportunities

Brightedge

The code base and many of the modules that power the AI remain the same, there are some attributes of AIO that have implications for marketers. So what can we say about how AIO is different? Fast forward to after AIO was rolled out, and that figure jumped all the way to 90%!

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October and November AI Overview Trend

Brightedge

YouTube Citations Stabilize After a Surge After a massive spike in September, YouTube citations in AIOs have stabilized at 115-120% above their August baseline. Travel AIOs Surge by 700% Travel-related AIOs saw a remarkable 700% increase from September to October. Key developments you need to know about: 1.

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