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We Studied the Impact of AI Search on SEO Traffic. Here’s What We Learned.

SEMrush

Create free account Semrush Blog News & Research Original Research & Studies We Studied the Impact of AI Search on SEO Traffic. Based on over 500 high-value digital marketing and SEO-related topics and subtopics, translated into specific search terms and prompts. Here’s What We Learned.

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GEO vs AIO: Ranking in AI-Driven Search in 2025

Roketto

In this new frontier, traditional SEO tactics alone won't secure your place in AI-driven search results. Modern businesses need to master both Generative Engine Optimization (GEO) and AI Optimization (AIO) to ensure their content is discovered, cited, and recommended by AI tools.

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29 Eye-Opening Google Search Statistics for 2025

SEMrush

Create free account Semrush Blog SEO General SEO 29 Eye-Opening Google Search Statistics for 2025 Author: Connor Lahey 8 min read Jul 09, 2025 Contributor: Christine Skopec Table of contents Google Search is a digital giant. Because search results look much different now—particularly for queries that show AI Overviews (AIOs).

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AIO Hurting Traffic? How To Identify True Loss With GA4, GSC & Rank Tracking [Webinar] via @sejournal, @lorenbaker

Search Engine Journal

Is AIO stealing your traffic? Learn how to measure AIO impact, assess SEO damage, and update your strategy in our free on-demand webinar. The post AIO Hurting Traffic? How To Identify True Loss With GA4, GSC & Rank Tracking [Webinar] appeared first on Search Engine Journal.

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AI Overviews Are Eating Your Search Traffic: Here’s How to Adapt

Animalz blog

AI Overviews (AIO) are eroding the click-through rate (CTR) of search results by as much as 15% to 35% , according to several studies. A growing number of keywords that trigger AIO results and capture user attention before they ever reach the organic listings. You can also use SEO for brand visibility. Then, revise with intent.

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Your Reviews Are Ranking You (Or Not): How to Stay Visible in Google’s AI Era

Search Engine Journal

Learn the importance of reviews for local SEO. Find out how reviews impact conversion and search ranking in the age of AIO. The post Your Reviews Are Ranking You (Or Not): How to Stay Visible in Google’s AI Era appeared first on Search Engine Journal.

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LLM Optimization (LLMO): Get AI to Talk About Your Brand

SEMrush

Or use a specialized tool like Semrush Enterprise AIO. LLMs can only train on publicly accessible content—they can’t access content that’s behind a paywall, login wall, or AI-restrictive license Follow technical SEO best practices. Semrush Enterprise AIO generates brand-specific prompts to cover your entire buying journey.