Customer Experience Matrix

JULY 10, 2012

This verges on heresy, but I’m having an increasingly hard time with lead stages as a way to organize a marketing program. Of course, stages make perfect intuitive sense, and they’re ultimately based on the AIDA (Awareness, Interest, Desire, Action) model of the sales process that has been around for more than 100 years.*

Top of Funnel 120

Top of Funnel Marketing Funnels AIDA Lead Ranking 120

Valasys

MAY 22, 2019

Elmo Lewis first mapped the customers’ theoretical journey & proposed the AIDA (Awareness, Interest, Desire & Action) model. An organization where sales & marketing teams work in alignment witnesses higher sales conversions. Aligning the efforts of Sales & Marketing teams.

B2B Sales 53

B2B Sales Top of Funnel CRM Work Management 53

Hubspot

JULY 18, 2012

Elmo Lewis proposed the AIDA (Awareness, Interest, Desire, Action) sales model.* They’ve survived because they make intuitive sense and because they’re a useful way to organize marketing programs. The fundamental criticism is that decision-making is more emotional than AIDA assumes.

Lead Nurturing 28

Lead Nurturing Lead Ranking AIDA Lead Scoring 28

Martech Advisor

DECEMBER 16, 2019

After three weeks of research, David Ogilvy proposed the iconic headline that simply read, “ At 60 miles an hour the loudest noise in the new Rolls-Royce comes from the electric clock. Often, organizations, unknowingly, create jarring experiences that appear seamless on the surface. Do What David Ogilvy Would.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Online Marketing Institute

MAY 18, 2010

The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search. I really enjoyed the comment from Judy about AIDAE, evidence is so key in today's B2B environment. Great organization!

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

xiQ

AUGUST 8, 2015

For a century, buying has been framed in terms of moving a prospect from Awareness to Interest to Desire to Action (AIDA). The AIDA model and its variants are the basis for sales funnels at many B2B firms. Is your organization, not just your sales force, ready to deal with this purchasing reality?

Sales Management 62

Sales Management Work Management Marketing Management AIDA 62

xiQ

AUGUST 8, 2015

For a century, buying has been framed in terms of moving a prospect from Awareness to Interest to Desire to Action (AIDA). The AIDA model and its variants are the basis for sales funnels at many B2B firms. Is your organization, not just your sales force, ready to deal with this purchasing reality?

Sales Management 48

Sales Management Work Management Marketing Management AIDA 48