Navigate the Channel

NOVEMBER 22, 2022

For example, Jason Garner is a project manager who looks for opportunities to learn from his industry mentors. Did they visit your website, respond positively to a lead generation email or download a white paper or brochure? AIDA described the steps most customers go through before they’re actually customers.

AIDA 65

AIDA Ideal Customer Profiles Lead Ranking Sales Qualified Leads 65

Martech

MARCH 13, 2023

Some are confident in AI’s capability to deliver high-performing copy for ads, landing pages and even white papers and ebooks. Separately, utilize the AIDA and PAS frameworks and write the 4th and 5th intros accordingly.” I like to use this feature for generating examples or completing simple sentences.

Marketing AI 74

Marketing AI AIDA Marketing Analytics Tools Template 74

Webbiquity

MARCH 17, 2017

This is can be done with webinars and video sales letters, for example. It occurs as people sign up or exchange their contact information for any asset of value: an informative newsletter subscription, webinar registration, contest entry, white paper or eBook download—the possibilities are almost endless.

Top of Funnel 243

Top of Funnel Paid Search Agency Digital Marketing Funnels Landing Pages 243

ClearVoice

MARCH 9, 2020

“ The AIDA marketing funnel stacks Awareness, Interest, Desire and Action. When it comes to content creation, they recommend leaning into SEO optimized, high-value written content, such as blog posts, ebooks, reports and white papers filled with original research. More on that later. Image credit: Daniel Eizans.

Top of Funnel 112

Top of Funnel Ideal Customer Profiles Buyer Personas Advertising Funnels 112

Online Marketing Institute

MAY 18, 2010

I really enjoyed the comment from Judy about AIDAE, evidence is so key in today's B2B environment. Perhaps you remember the old advertising formula AIDA - Attention, Interest, Desire, Action. With this in mind AIDA would change to AIDEA with E representing the evidence stage in the purchase funnel.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

NetLine

SEPTEMBER 11, 2023

Let’s read about the seven stages of B2B buyers with examples and the type of content creation or support that happens at each stage. For instance, an awareness campaign may include creating blog posts, social media content, white papers, ebooks, reports, guides, infographics, checklists, and PPC ads.

Top of Funnel 69

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 69

xiQ

AUGUST 8, 2015

For a century, buying has been framed in terms of moving a prospect from Awareness to Interest to Desire to Action (AIDA). The AIDA model and its variants are the basis for sales funnels at many B2B firms. Specious talk about disintermediation of salespeople obscures the real issues facing firms.

Sales Management 62

Sales Management Work Management Marketing Management AIDA 62