Martech

MARCH 2, 2023

The details of the modeling approach differ, but all forms use aggregate (not user-level) data. So at least once a year — ideally more frequently — assemble key stakeholders involved in gathering the input data, building the models and using the results to adjust media plans.

Marketing Mix 108

Marketing Mix Marketing Attribution Lead Ranking Planning 108

RebelMouse

MAY 30, 2018

started out as a social feeds aggregator and subsequently went viral as the "social front page." Whatever your message may be — whether it's to sell a product or simply inform your users — it must be validated by others. At RebelMouse, we. Because in the current climate, it takes a village to build user loyalty.

CMS Development 40

CMS Development Tools Enterprise Management Work Management 40

Convince & Convert

SEPTEMBER 7, 2010

Does that really impact the value or validity of what he’s teaching? Almost as valid as an anonymous “guest&# comment on a blog questioning my credibility? I have found Scott to be exceptionally ethical in every way. But, let’s say he’s only generated 20 million views. I don’t think it does.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Martech

APRIL 27, 2022

The people involved in measuring a company’s marketing activities use technology and software that gathers marketing data, aggregates it, and provides visualizations to help them understand what tactics are working and how best to optimize marketing spend. It validates marketing expenses by tying ROI to initiatives. Media planning.

Marketing Attribution 131

Marketing Attribution Paid Content Marketing Analytics Tools Analytics 131

Convince & Convert

AUGUST 10, 2010

We are aggregating vast amounts of data, and in our integration with Facebook for example, we don’t open up everything we get because some of it just isn’t relevant. As much as I try to understand it (and I carefully read this article), I still think it's just more social media noise.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Convince & Convert

FEBRUARY 9, 2010

&# … and then the subsequent article explained to the actual readers that there is no such thing, and this was simply a test to see how many people actually read the articles before sending them to the people who are supposed to trust them as content aggregators and creators. How many times would this 'article' be re-tweeted?

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

AUGUST 3, 2010

(excellent post with more details on the Facebook/Amazon marriage from SeeWhy) The power and insidious nature of the “Like&# button installed everywhere, and the rich data stream that provides is probably worth more to Facebook ultimately than the eyeballs it aggregates and monetizes via ads on its.com environment.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167