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Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?

Writing on the Web

alt=" Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?" />. width="210" height="139" /> Content marketing is all about quality content that grabs the attention of your ideal prospects and clients. Content marketing requires that you publish frequently on your site, your blog, and in social media.

Ning 100
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What Are Your Target Audience’s 5 Top Web Sites?

Writing on the Web

If you want to create content that engages readers, you have to know their online habits and interests. Do you access web content via RSS feeds? Do you read web content from a smartphone? Clever headlines will get them to click over to your content. Therefore your content needs to trigger to action.

Ning 100
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The Bamboo Project Blog

Buzz Marketing for Technology

Most organizations still see blogs as a way to push their content to learners, which to my mind makes blogs simply a multimedia e-newsletter. If you see social media as primarily a more simple and efficient way for the usual experts to be able to share their opinions and content, then youre missing the point of the revolution.

Web 2.0 100
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Blogging Benchmaks: In Search of the Missing Metrics

B2B Marketing Savvy

No specifis will be shared, only aggregated data. Still, subscription growth seems a very good metric to monitor as it’s purely an opt-in and therefore readers that clearly value the blog content and discussion. Here’s where I want to be monitoring the content and quality as well as the posting cadence. You can help.

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Best of 2007: Web 2.0 Sites

WebMarketCentral

Ning Marketing 2.0 Like KickApps, Ning is a social networking platform. Social Media Today A "moderated online business community for social media bloggers, marketers, PR and media professionals," Social Media Today provides the opportunity to network with other marketing professionals, post content, and comment on posts.

Web 2.0 20
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Turn the Tables on Social Media with NutshellMail | Email.

Convince & Convert

And More… Although I’m not using it presently, you can also configure your NutshellMail to include Linkedin and MySpace content, as well as updates from the Ning groups of which you are a member. All the content shown in each email is clickable. Beer and NutshellMail. Ill see if this cadence works.

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Your Business Blog Sweet Spot: How to Find It and Keep It

Writing on the Web

This will allow you to create blog posts that area engaging, and you can focus your content on the keywords your readers, and prospects, are likely to use in searches. Clever headlines and intriguing social updates will get them to click over to your content. What makes for effective content marketing? Content Marketing'