NetLine

OCTOBER 19, 2023

While we, collectively, know that it’s not, (rather, it’s simply an aggregation of data that helps sellers engage the most invested that accelerates sales outcomes) it’s still a major issue for some. Whether you’re speaking to a CMO or a Director of Marketing, tailor your conversation to their specific needs and interests.

Buyer Intent 52

Buyer Intent Intent Data Intent Ethics 52

6sense

JULY 7, 2016

Cory Treffiletti: Our company aggregates, connects and sells the world’s largest collection of data including the largest set of B2B data assets, so we use our own services to help us in the targeting and personalization of our messages to the target audience we speak to, which is other marketers – both B2B and B2C.

Advertising Agencies 48

Advertising Agencies Allocation B2B Thought Leadership B2B 48

RebelMouse

FEBRUARY 28, 2019

Custom Sponsor Landing Pages Build a custom brand page that aggregates all content that is created and curated for the brand you're working with. Do not expect a lot of traffic to flow to this page and to sell CPM based on it, because this is really more for the brand's CMO and team to see all the work you're doing.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

RebelMouse

FEBRUARY 28, 2019

Custom Sponsor Landing Pages Build a custom brand page that aggregates all content that is created and curated for the brand you're working with. Do not expect a lot of traffic to flow to this page and to sell CPM based on it, because this is really more for the brand's CMO and team to see all the work you're doing.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

chiefmartech

SEPTEMBER 19, 2016

InterContinental Hotel Group — learn from Charlie Aspey, IHG’s email marketing manager for Europe, and Nick Worth, the CMO of Selligent, how the company has made the transition from “batch” to real-time marketing — and achieved dramatic improvements in customer loyalty, retention, and lifetime value.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

chiefmartech

AUGUST 29, 2016

The following is a guest post by Steven Wastie , the CMO of Origami Logic. Signals are categorized by the following objectives: awareness, engagement, conversion, loyalty, and advocacy. Signal Breakdown : Certain signals are themselves aggregates of smaller sub-signals. It can be digital (e.g., print, TV, radio).

Cost Per Thousand 72

Cost Per Thousand CPM Paid Search Agency Work Management 72

Martech Advisor

FEBRUARY 14, 2020

the data across these sources are aggregated and unified under the profile of the user. A CDP, in essence, offers a two-pronged solution by consuming and aggregating voluminous multi-natured data and rendering it with meaning through algorithmically 'intelligent' data stitching.

Enterprise Management 59

Enterprise Management Work Management Marketing Management Marketing Automation Services 59