Media Buying 101: What It Is and How It Works [+15 Platforms to Use]
Hubspot
APRIL 2, 2021
Well those platforms aggregate ad inventory from various publishers and match them to advertisers' needs, serving as intermediaries. Originally DoubleClick Bid Management, DV360 integrates seamlessly with Google Analytics and other Google products. So what about ad networks? Think Google Adsense and Facebook Audience Network.
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