The Real Story on MarTech: Should you build or buy a customer data platform?
Martech
FEBRUARY 10, 2022
Therefore, you need some mechanism to ingest data, clean it, perform some transformations and aggregation, and ensure quality. The next stage is where you use all this cleaned-up, aggregated, unified profile data for your business objectives. Examples of vendors in this category are Hevo Data, Hightouch, DBT and Census.
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