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3 Reasons Mobile Optimization Should Be in Your B2B Marketing Mix

KoMarketing Associates

Two years ago, mobile became the fastest growing media sector for marketing and advertising, a trend that is likely continuing today, due to smartphone use. In order for marketers to get a piece of this revenue, it’s important to start advertising with your regular PPC provider, like Google Adwords.

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Why Mobile Advertising Is Critical for B2B Marketers

KoMarketing Associates

eMarketer forecasts that during 2016 mobile ad spend will top 100 billion worldwide, which translates to 51% of all projected digital ad expenditures. The trend continues to just over 70% by 2019. It’s Not Just Google AdWords. Wordstream reveals that people in 2014 spent more time on apps than on desktop computers.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

The first step to improving digital marketing results is to understand the emerging trends and best practices. e-Strategy Trends ). e-Strategy Trends ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). Earnest Agency ). Marketing Charts ). Marketing Charts ). iMedia Connection ).

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Five SEM Highlights of 2018

QuanticMind

Without a doubt, 2018 has been quite a year for PPC advertisers and the SEM industry as a whole. The online retail giant once again made a name for itself this year after eMarketer projected it would gross $4.61 billion in ad revenues in 2018 — firmly placing it in the No.

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B2B Lead Generation Blog: Prediction: Lead generation dashboards will likely be a hot topic

markempa

Since marketing and sales are iterative, dashboards are best used to help you understand your baseline ROI metrics and spot trends. Since marketing and sales are iterative, dashboards are best used to help you understand your baseline ROI metrics and spot trends. They should not be used as a command and control system.

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. The most ubiquitous type of paid promotion is Google AdWords, which reaches over a billion people. Or, at least put it to the test :). . . #10.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

What Works ( Vendor Government PR Trends Spending Release ). Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). SEM & SEO & PPC & CTR. What’s a Facebook fan worth? June 30, 2010. T-Mobile Curates Web Content , June 29, 2010. Self-promotion, Internet style , June 10, 2010.