Digilant

OCTOBER 4, 2023

A brief history of programmatic digital advertising To understand programmatic advertising, we have to travel back to 1994 when the first banner ad was displayed. Hotwired.com made a deal with AT&T to display a banner ad on their site for three months. billion in 2007).

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Doubleclick 59

Rev

SEPTEMBER 2, 2019

Remember those banner ads that you used to see when scrolling through MySpace or talking to your best friend via the antiquated AOL Instant Messenger? Those ads that we would see on our computers after school, or deep in a chat with your best friend, were actually the beginning of what we call Programmatic Advertising today.

Paid Content 122

Paid Content Advertisements Advertising Doubleclick 122

Bannerflow

OCTOBER 12, 2018

And which of the current crop of Google advertising services is best for your banners? A history lesson: Google AdWords and DoubleClick. In 2000 Google launched AdWords (now rebranded Google Ads) with 350 advertisers. The release of AdWords changed online advertising forever. Google Ads.

Paid Search Agency 75

Paid Search Agency Display Doubleclick Advertising Agencies 75

Contently

JUNE 28, 2017

Unlike Apple, which makes the majority of its revenue from hardware, Google is—at its core—an ad tech company. Around 90 percent of its 2015 revenues came from selling advertising across its various ad tech products such as DoubleClick and AdWords. On Facebook, ads run just as any other content does on the News Feed.

Privacy 152

Privacy Paid Search Agency Google Ads 152

Digilant

JANUARY 12, 2021

To understand programmatic advertising, we have to travel back to 1994 when the first banner ad was displayed. Hotwired.com made a deal with AT&T to display a banner ad on their site for three months. Right before the turn of the millennium, competition arose for DoubleClick as they couldn’t keep up with the demand.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

NuSpark Consulting

JUNE 8, 2013

For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Acquisio is a pay-per-click management dashboard that allows me to manage Google, Bing, and Facebook Ads all on one –platform. Doubleclick. Paid Search. Online Display.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Oktopost

APRIL 22, 2019

In other words, a customer can view your Facebook ads, click on a banner ad, search for your business on several search engines, and then visit your site after seeing your ad on YouTube. The YouTube ad would get 100% of the credit for that conversion. Statcounter.

Marketing Attribution 102

Marketing Attribution Enterprise Management Work Management Marketing Management 102