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What Is Earned Media?

ClearVoice

Earned media also results in content that can be used for your website, social media, newsletters and beyond. Earned media is when you have received a promotion for your brand in an outlet that you do not own, and no monies have been exchanged. Earned media can also be called promotional media. Bottom line? What is earned media?

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Where Do Business Goals Fit in a Storified Content Strategy?

Content Standard

Getty Images’ business-focused imprint, Curve , acknowledged as much: “Intelligence marketing, thought leadership, advertorials, infomercials…all these classic marketing formats were developed to meet business goals.” ” TV ads are content, as are newspaper and magazine ads.

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3 Ways You Can Leverage Content Marketing in Your Sales Automation

Scoop.it

The roots of content marketing have been around since before the Internet – with what is now called the “advertorial.” That is when a company writes an article and pays to place it in a newspaper or magazine. Content marketing as it is typically used today is the Internet version of the advertorial. Why Content Marketing Works.

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Can Small and Midsize Business Owners Pursue Content Marketing?

ClearVoice

Your content strategy encapsulates the creation, promotion, and maintenance of your small business’ content. . Advertorials or native content. Digital newsletters. Printed newsletters or magazines. It can generate new business leads for your small business. What are the basics of content strategy?

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Dianna Huff – B2B Marcom ( Small Business Newsletter Email Campaign Facebook SEO Budget Writing ). Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ). June 8, 2010. July 8, 2010.

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11 Pro Tips for Better Business Blogging

Online Marketing Institute

Cutting corners or half-assing this exercise will do nothing more than lead you to produce advertorial dribble. Always Be Adding Value Absolutely don’t create a advertorial time drain. To increase readership, you can include links to these articles in your company email newsletter. … We have plenty of those around!

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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

This is a classic for marketers, magazines, and sites like Buzzfeed. Posters date back to the mid-nineteenth century as a terrific way of promoting events. This simple type of content is perfect for promoting content to drive traffic to a specific source or actually serving as your medium of choice. Newsletters.