Contently
JANUARY 4, 2017
Although native advertising has an ancestor in the advertorials that ran decades ago in print magazines, the current ads that appear on publisher sites have a unique format. Yet, it was the native ad consumers were most interested in, and the one that had the biggest positive impact on purchase intent.
Adobe Experience Cloud Blog
SEPTEMBER 25, 2013
The classic examples are advertorials, usually full-page ads in magazine that are meant to look like articles – you know, the ones with “ADVERTISEMENT” or “PROMOTION” written discreetly in one corner. Intentional? The term “native advertising” describes any ads that mimic the visual format and content of its environment.
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Content Standard
JANUARY 21, 2017
Getty Images’ business-focused imprint, Curve , acknowledged as much: “Intelligence marketing, thought leadership, advertorials, infomercials…all these classic marketing formats were developed to meet business goals.” ” TV ads are content, as are newspaper and magazine ads.
Webbiquity
JULY 26, 2010
Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). Content’s Evil Twin: Advertorial , Wednesday, July 14, 2010. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!)
Biznology
JUNE 26, 2012
It could be exclusive content, it could be unique access to a person or technology, it could be the generous use or advance access to a product or service with the express intent of giving them time to experience, review, and critique it to share it with their readers. That’s fine.
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