article thumbnail

The Truth About Guest Posting

RebelMouse

If your site has backlinks on quality, authoritative websites, they will help your site’s own domain authority and increase your success with organic search. Is this topic saturated in the SERPs? Years ago, guest blogging was a great way to build a reputation for your website and generate important backlinks. links, branding, etc.),

article thumbnail

What Is Off-Page Optimization?

ClearVoice

Off-page optimization uses branding, marketing, public relations, advertorial, and other tactics to market a brand in the hopes of leading to sales and attracting consumer attention. It could also involve a guest posting campaign to build backlinks , domain authority, and brand mentions. What is off-page optimization?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Is Native Advertising? Definition, Components, Benchmarks, & Best Practices with Examples

Martech Advisor

Paid search units appear at the top and bottom of the search engine result pages (SERPs). They can be considered modern advertorials. You can make native ads highly relevant in the following ways: Contextual Ads: You can target publications in your niche/domain to run contextual ads. Search Ads. Branded Content.

article thumbnail

How SaaS companies can master Google’s 2024 update

accelerate agency

This was the first time Google has pushed two different algorithm changes within the same day, one being a change to the core algorithm and the other being focused purely on reducing webspam within the SERPs (Search Engine Result Pages).