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What is a MAT Release?

Brandpoint

MAT release, matte release, syndicated content, advertorial — however you spell or say it, this PR tool is meeting the needs of the shifting landscape of America’s newspapers and media outlets. The MAT release is a branded, consumer-facing article that is distributed to a network of print and online news publishers.

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How to Use Paid Placements to Streamline Your PR Efforts

Brandpoint

Getting your message out there in the media, attracting new customers, bolstering your brand (or rebranding it), connecting with people, increasing sales — it’s the holy grail for marketers and PR pros. Within a larger PR campaign, paid media is a great way to increase awareness and ultimately encourage sales. Paid media is easy.

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Infographics, Videos and Listicles Have Changed the Look of the MAT Release in Today’s Digital World

Brandpoint

If you’re a longtime PR professional, you’re well aware of how this branded style of content works in the industry. If you’re new to the PR world, you may have heard of the MAT release, but maybe you haven’t leverage its power yet. And this powerful marketing and PR tool has evolved to accommodate a wide variety of content.

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What Is Earned Media?

ClearVoice

As the name suggests, a PR executive has relationships with members of the media and continuously pitch their clients to be included in various publications, news shows, podcasts and more. Additional earned media definitions, according to PR professionals. “It’s You have not paid to be mentioned.

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B2B Video Marketing Done Right

KoMarketing Associates

It’s an asset in PR kits developed to promote new product launches. Sure, but videos of this type can introduce a dramatic element, document a milestone, and be a great content asset when pursuing media mentions through PR. PR videos can make them aware. It adds value as an asset in the new customer onboarding process.

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Is Starbucks’ “Upstanders” Honest Digital Storytelling or a Marketing Stunt?

Content Standard

Starbucks has launched a new digital storytelling series with an eye on positive human experiences—a move it insists is about bridging a journalistic gap, not marketing or PR. The content is distributed via Starbucks’ own website and mobile app, as well as other online media including Mic and Upworthy, Business Insider reported. .

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Sponsored vs Branded Content

Brandpoint

It’s a source of confusion for PR pros and marketers who are just trying to get the word out about their brand’s awesomeness. Obviously advertorial. So your message will not scream “Advertorial!” We’re also the industry leader in distributing that content. And then, there are the sore thumbs.