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What is a MAT Release?


MAT release, matte release, syndicated content, advertorial — however you spell or say it, this PR tool is meeting the needs of the shifting landscape of America’s newspapers and media outlets. The MAT release is a branded, consumer-facing article that is distributed to a network of print and online news publishers. What are the benefits of a MAT release? Here are the top five benefits of a MAT release. MAT release examples.

19 New Featured Sources on the B2B Marketing Zone


It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). What Works ( Vendor Government PR Trends Spending Release ). Time to Kill the Press Release? Content’s Evil Twin: Advertorial , Wednesday, July 14, 2010.

Advice From Women Writers on How They Built Their Freelance Empires


As we explored in our latest piece for Women’s History Month, many gender disparities are still omnipresent within media — digital, broadcast, print or otherwise — but there are plenty of badass ladies who are fighting for their bylines. When freelance writer and content strategist Caitlin Collins was fresh off the boat in New York City after graduating from journalism school, she learned one lesson fast: content and advertorial pay more than editorial.