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What Is Earned Media?

ClearVoice

Earned media is when a writer, producer, journalist or another influential person discusses a product, individual or company through their preferred media. It is earned because it caught the media professional’s attention and they decided, on their own accord, without payment, to feature the product, person or brand.

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YouTube Is Chasing Hollywood—But It Should Worry About Its Homegrown Stars

readwrite

That speaks to the popular misconception that YouTube is a site overrun with cat videos and online gamers cursing into their mics—not advertiser-friendly fare. That’s where most industry players see the money—either high-priced advertising dollars or lucrative subscription fees. YouTube is different. What more could YouTube do?

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article thumbnail

YouTube Is Chasing Hollywood—But It Should Worry About Its Homegrown Stars

readwrite

That speaks to the popular misconception that YouTube is a site overrun with cat videos and online gamers cursing into their mics—not advertiser-friendly fare. That’s where most industry players see the money—either high-priced advertising dollars or lucrative subscription fees. YouTube is different. What more could YouTube do?

Youtube 52
article thumbnail

YouTube Is Chasing Hollywood—But It Should Worry About Its Homegrown Stars

readwrite

That speaks to the popular misconception that YouTube is a site overrun with cat videos and online gamers cursing into their mics—not advertiser-friendly fare. That’s where most industry players see the money—either high-priced advertising dollars or lucrative subscription fees. YouTube is different. What more could YouTube do?

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Blogger outreach is earned media PR, isn’t it?

Biznology

“ Earned media (or free media) refers to favorable publicity gained through promotional efforts other than advertising, as opposed to paid media, which refers to publicity gained through advertising.[1] I may well be mistaken. ” (Wikipedia).

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11 Pro Tips for Better Business Blogging

Online Marketing Institute

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Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

12 Ways to Leverage Your LinkedIn Profile for a B2B Company - Social Media B2B , July 29, 2010 LinkedIn is considered by many to be the professional social network, but since it is based around people and their individual profiles, many don’t realize the benefit their B2B company can get with a well-crafted, active personal profile.

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