Biznology

JULY 5, 2016

Yes, we have received many requests for sponsorship and advertising money but we were able to graciously decline because we received more than double the positive responses than we conservatively anticipated by this point in the campaign. The real reason why, however, is that this campaign is a hybrid A-list and long-tail campaign.

Outreach 140

Outreach Blogger Media Advertorials 140

Sprout Social

OCTOBER 20, 2016

It also gives our posts a competitive advantage since more authentic visuals and copy perform better in the Facebook News Feed than stock or advertorial photography. From a strategic perspective, the network’s ability to target organic posts and paid social advertisements to a desired audience segment was unbeatable.

Traffic 111

Traffic Facebook Advertorials Long Tail Marketing 111

Biznology

AUGUST 16, 2016

Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely Brigitte Winter and her Georgetown School of Continuing Studies students. My Personal Digital PR Philosophy. Waiting for class.

Long Tail Marketing 80

Long Tail Marketing Blogger Marketing Analytics Tools Planning 80

Moz

APRIL 3, 2019

I work for a new affiliate marketing venture called The Ascent by The Motley Fool, and our coverage of broad, personal finance topics makes us a natural fit for content syndication. 7 Personal Finance Lessons Learned in 2018) or something happening in the news (i.e. Paid advertising. BuzzFeed is a prominent platform for brands.

Paid Content 68

Paid Content Distribution Paid Search Agency Brand Identity 68

Biznology

OCTOBER 18, 2016

My Personal Digital PR Philosophy. Explore the long tail (there are millions of people blogging, sharing, and posting online – and PR tends to pile on the same 100 “influentials.”) We reach out to each and every one of them – no fewer than 2,000 but often 5,000 – via email. But then that’s where the work starts.

Class 80

Class Long Tail Marketing Blogger Media 80

Biznology

JUNE 26, 2012

“ Earned media (or free media) refers to favorable publicity gained through promotional efforts other than advertising, as opposed to paid media, which refers to publicity gained through advertising.[1] I may well be mistaken.

Blogger 80

Blogger Outreach PR Media 80