Remove event-management-software
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Content Marketing-driven Lead Generation Ideas

Scoop.it

Plenty of users enjoy tuning into webinars and love connecting with brands that cannot reach them through physical events or some other form of marketing. One of the most important things to consider if you want to host a webinar is choosing the right event platform. The answer to this question is yes, it can.

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4 Lessons Learned from Running my First Virtual Summit

SnapApp

I had never run a virtual summit before this but, having managed our webinars for the past two years, I thought it would be like one giant webinar. In today’s marketing environment, we don’t have an hour to carve out for a webinar, let alone several for a Virtual Summit, regardless of how awesome the speakers you lock down are. .

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4 Lessons Learned from Running my First Virtual Summit

SnapApp

I had never run a virtual summit before this but, having managed our webinars for the past two years, I thought it would be like one giant webinar. In today’s marketing environment, we don’t have an hour to carve out for a webinar, let alone several for a Virtual Summit, regardless of how awesome the speakers you lock down are.

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Virtual events: The ultimate marketers’ guide

Martech

Virtual events weren’t born of COVID-19, but their development and evolution were dramatically accelerated by the pandemic. It’s indisputable that virtual events are as varied in format as their physical world counterparts. Here’s what’s inside: What is a “virtual event”? Virtual event history. Virtual event “networking.”

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Sales Pipeline Radio, Episode 135: Q&A with Kristen Alexander @savvykristen

Heinz Marketing

We were thrilled this last time, in an episode called, “ Here’s Your Event Marketing Playbook for 2019 ” to talk to Kristen Alexander , CMO at Certain. Recently we worked together on an Event Marketing Playbook. It’s real, practical advice to drive real results in organizations that are doing events.

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3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

Down the line, we also look at the number of assisted conversions the content contributed to our software Free Trial conversion funnel. What factors – ideation, production, promotion – are key to realizing a return on your investment? How can you manage risk in your content marketing? I acted as the project manager.

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The Ultimate Guide to Video Marketing

Hubspot

But, between camera equipment to lighting to editing software, the topic of video marketing can still seem pretty complicated. Demo videos showcase how your product works — whether that’s taking viewers on a tour of your software and how it can be used or unboxing and putting a physical product to the test. Why is this important?