Full Circle Insights

MAY 10, 2021

May 11, 2021 — Full Circle Insights®, Inc., maker of comprehensive sales and marketing performance measurement solutions, today announced a major enhancement to its popular Digital Source Tracker product: Journey Explorer, which allows marketers to visualize the customer journey. About Full Circle Insights.

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Full Circle Insights

JUNE 16, 2020

To succeed with digital campaigns, you’ve got to have a comprehensive understanding of how campaigns are performing in terms of engagement, cost, effectiveness and revenue so you can allocate spend efficiently to maximize lead generation and demonstrate marketing’s contribution to deals won. Bridging the Digital Marketing-CRM Divide.

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Full Circle Insights

NOVEMBER 24, 2020

Adapted from Silicon Valley product development culture, agile marketing is described by SiriusDecisions as a method where self-directed, cross-functional teams: Work toward a shared goal. Monitor performance along the way to rapidly refine and iterate as needed. is accepted as a learning tool that helps the team get better.

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Full Circle Insights

NOVEMBER 10, 2020

The economic downturn caused by COVID-19 prompted many companies to cut marketing budgets. B2B marketers have redirected budget dollars previously earmarked for in-person events to digital ads instead, driving a 22% increase in spending on digital channels. Process efficiency is the other key to marketing success.

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Full Circle Insights

JUNE 30, 2022

Want to know more about how leads from new Outreach campaigns are tracked in your marketing funnel? In this article, Professional Services Manager, Caitlin Van Horn walks you through the flow. In our example, the Entry Conditions will be the subject line containing the text “Full Circle Insights //”.

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Full Circle Insights

MAY 10, 2021

A Deloitte Insights report describes the economic effects of the pandemic as “a case of acute disruption,” noting that COVID-19 accelerated digital transformation as a matter of necessity. There have been many downstream effects, including widespread adoption of new martech tools to handle digital outreach. They can (and should!)

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Full Circle Insights

FEBRUARY 8, 2021

Digital marketing accounted for more than half of ad spending in 2020 for the first time ever. As companies settle into a more permanent pattern of heightened digital activity and add tools to accommodate a higher volume of digital interactions, it’s becoming clearer that CMOs and CIOs must work together more closely.

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Full Circle Insights

JANUARY 26, 2021

But if you take a step back, it’s clear that Agile practices have been gaining ground because Agile Marketing is an effective approach for the modern economy—before, during, and after the pandemic. Structure your team for the Agile Marketing sprint. Get comfortable with failure as a learning tool.

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Full Circle Insights

AUGUST 21, 2020

But campaign attribution is just one piece of the puzzle. To optimize budgets and processes, you need click-to-close analytics — attribution data that measures how campaign touches influence sales from the first click as well as funnel metrics that allow you to track volume, velocity and conversion rates.

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Full Circle Insights

NOVEMBER 25, 2020

“With the current conditions it is very important to measure exactly what you are doing with your agile marketing processes, leading with campaign successes,” said Bonnie Crater, CEO of Full Circle Insights , a data and lead management platform. How well your funnel is working is most important.”. Talking tools.

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Full Circle Insights

JANUARY 27, 2021

Most B2B marketers already have a proof point on the importance of data integration and its capacity to improve efficiency and drive innovation. B2B marketers who have added their company’s CRM to the marketing solution stack can create reports using data that is credible with everyone, from sales colleagues to the board of directors and CEO.

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Full Circle Insights

JUNE 30, 2020

Let’s start with a basic definition: B2B lead generation is whatever methods you use to create demand for your company’s products and services. Lead generation activities can include digital ad campaigns, webinars, whitepapers, events, search marketing, landing pages, etc. Using Leads as a Lever to Achieve Revenue Goals.

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Full Circle Insights

AUGUST 7, 2020

One silver lining is that it’s easier to capture data from digital interactions, which makes it simpler to monitor campaign performance and make better decisions about marketing spend. You can’t afford to waste a dime, so you need a way to attribute revenue to marketing campaigns. What Attribution Models Can Tell Us.

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Full Circle Insights

NOVEMBER 25, 2020

Since 2011, marketing technology has evolved from a small group of vendors to a global $121.5 billion dollar industry and a necessity for CMOs and marketing executives, according to Bonnie Crater, CEO of Full Circle Insights. . Martech Interview with Bonnie Crater, CEO at Full Circle Insights.

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Full Circle Insights

MARCH 23, 2021

You can target your ads with amazing precision across a multitude of platforms. Hopefully, you’re already tracking the performance of your advertising in terms of delivering new leads and prospects to your sales team. But knowing how well your ads are at driving leads is only part of managing your marketing efforts.

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Full Circle Insights

JANUARY 29, 2021

But people are adding new martech solutions at a fast clip, and they need to find ways to integrate all of the data to drive martech innovation. Marketers will become more sophisticated about measurement: When in-person events were canceled due to the pandemic, marketers redirected funds to digital channels.

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Full Circle Insights

APRIL 20, 2022

B2B marketers need to be able to figure out which campaign touches drive engagement and, ultimately, conversions and revenue. Attribution models can yield insights that allow marketers to make better spend allocation decisions. Here are five tips that can help you improve your multitouch attribution results.

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Full Circle Insights

DECEMBER 23, 2021

I’m pleased to report that Full Circle Insights remains a strong and growing business. The Full Circle Insights team launched Journey Explorer as a Digital Source Tracker (DST) enhancement, giving users the power to map out prospect touchpoints over time, via digital and non-digital sources.

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Full Circle Insights

MAY 3, 2022

That’s why ABM didn’t become the dominant marketing strategy back then. With the introduction of new tools, including technology that allows marketers to gain insight using intent segmentation, ABM is now scalable. Marketers are also now engaged in hyper-segmentation instead of hyper-personalization.

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Full Circle Insights

MARCH 7, 2022

That’s why a periodic review of your technology assets makes sense, and the beginning of the year is a good time to take stock of the tools and licenses your marketing team has and evaluate them in terms of effectiveness. Some of our clients tell us they have dozens of martech tools, but they also say less can be more.

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