Martech

NOVEMBER 21, 2023

Re-evaluate who you’re marketing to and how. It may be time to stop spending entirely on some personas and in some channels until better times. During lean times, recognizing and leveraging what you already have is not only smart but critical. Ask tough questions: Is this strategy still relevant? Skills development.

Allocation 104

Allocation Resources Work Management Marketing Management 104

Sprout Social

SEPTEMBER 18, 2023

Managing social media and other marketing channels in this economy can be challenging. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent. It’s all about knowing what’s working, and focusing in on activities and core channels that are delivering.

Marketing Budget 124

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 124

Zoominfo

MAY 5, 2019

Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. Email marketing is an inexpensive way to promote products, increase sales, and retain customers. These can be broad or specific, but should ultimately align with the goals for your overall marketing strategy.

Marketing Budget 231

Marketing Budget Budget Programs Marketing Budget Creation Email Marketing 231

Altitude Marketing

OCTOBER 23, 2018

This post covers how to set a B2B marketing budget, including breakdowns of how much you’ll need to invest on executing your preferred strategies and vision. What percentage of revenue should I spend on marketing?” “How much do companies spend on marketing?” How competitive is my market?

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Work Management Paid Search Agency 56

The ABM Agency

JANUARY 15, 2021

For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. While there’s some level of uncertainty, the general consensus is there’s extra money that can be used on marketing, albeit in different ways than previous years. What are you looking for your next marketing campaign to achieve?

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

Conversica

OCTOBER 30, 2019

According to a recent webinar jointly hosted by SummitSync co-founder and president Al Torres and Conversica Director of Global Partnerships Amelia Farber, an average of 21 percent of organizations total B2B Marketing budget is allocated to events. The solution to this common challenge? It’s as simple as that.

Trade Show 45

Trade Show Marketing AI Enterprise Management Marketing Budget 45

Digilant

OCTOBER 5, 2020

One of the most common mistakes that many marketers fall into is making digital marketing budget decisions based purely on their team’s opinion rather than analyzing past performance data to make better decisions moving forward. Why leave your digital marketing campaigns to chance?

Allocation 52

Allocation Marketing Budget Paid Content Marketing Budget Creation 52