Valasys

OCTOBER 31, 2019

The optimal use of B2B marketing channels for building B2B marketing campaigns & successfully executing them, requires proper planning & all the minute elements in place. The blog posts articulates the following 10 tips for building marketing campaigns aligned with the core bottom-lines of the marketers: 1.

B2B Marketing 49

B2B Marketing Campaigns Ad Building Top of Funnel 49

Valasys

FEBRUARY 28, 2020

The proliferation of technology & intermingling of the data-driven insights in the business story-telling process has made it possible for businesses to build customer loyalty with content marketing. Analyzing these metrics over a while, competitively benchmarking & optimizing them helps brands in scaling-up their content game.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Valasys

DECEMBER 16, 2019

Targeting the audiences based on their first & third-party intent data as well as at times targeting only the key-decision makers pertaining to specific accounts sets the pace to scale up Facebook ad ideas for B2B SaaS businesses. B2B SaaS companies often have multi-channel. attribution philosophy.

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Valasys

FEBRUARY 17, 2020

The ‘fit’ & intent-data. 2) Auditing the pieces of Content: Marketers should perform an audit to understand if their content distribution strategies are helping or hurting the content distribution efforts. Marketers can follow guidelines and industry benchmarks on the best time to post & share content.

Distribution 52

Distribution Planning Marketing & Strategy Marketing Strategy 52

Valasys

SEPTEMBER 20, 2019

Viral content can in created in innumerable ways such as in the form of customer-friendly videos and testimonials & in the form of a standalone edgy content which can appeal to a large number of marketers. Marketers can also use tools for viral content marketing viz.

Viral Marketing 40

Viral Marketing Marketing & Strategy Marketing Strategy B2B Marketing 40