B2B Marketing Directions

DECEMBER 20, 2020

For example, in Demand Gen Report's 2020 Marketing Measurement and Attribution Benchmark Survey , 82% of the respondents said that measuring marketing performance is a growing priority for their company, and 54% said their ability to measure marketing performance and impact needs improvement or is poor/inadequate.

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

B2B Marketing Directions

FEBRUARY 10, 2019

Demand Gen Report's 2018 Marketing Measurement & Attribution Benchmark Survey makes one point abundantly clear: Measuring marketing performance is both a top priority and a major challenge for most B2B marketers. The heart of the challenge is attribution , which is the process of assigning revenue and costs to marketing programs.

Multi-Touch Attribution 40

Multi-Touch Attribution Multi-Channel Paid Search Agency Forrester 40

B2B Marketing Directions

NOVEMBER 4, 2018

Demand Gen Report's 2018 Marketing Measurement and Attribution Benchmark Survey makes one point abundantly clear: Measuring marketing performance is both a top priority and an ongoing challenge for most B2B marketers. It's simply not possible to calculate marketing ROI accurately unless you can accurately attribute revenue and costs.

Multi-Touch Attribution 40

Multi-Touch Attribution ROI Multi-Channel Marketing Mix 40

Adobe Experience Cloud Blog

JANUARY 20, 2017

Customize your ABM program by selecting company attributes tailored to your company’s value proposition and product and service offerings. Buying committees are no longer the exception; Gartner research shows that in a typical firm with 100 to 150 employees, an average of seven people are involved in buying decisions.

Account Based Marketing 48

Account Based Marketing Budget Programs Marketing Automation Services Ideal Customer Profiles 48

Engagio

OCTOBER 13, 2020

In fact, Gartner research found that 83% of customers accessed digital channels even in the late purchasing stages.). Need for multi-channel orchestration. This explosion in marketing noise has made it more difficult to reach buyers through digital channels, making it more important than ever to orchestrate human and digital touches.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Engagio

JUNE 2, 2020

If economic uncertainty continues, these programs should remain a core element of marketing strategy.” – Todd Berkowitz , Practice Vice President, Gartner. Not only do you have to deliver on all of the touches, but you have to think about how to over-deliver. I know, you want a quick and easy solution, but there is no easy button.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

DemandBase

JULY 21, 2020

Todd Berkowitz, Practice Vice President, Gartner. Rather than relying on quantitative analysis of historical customer data alone to identify the common attributes of your most valuable accounts, you now must layer in predictive data to enhance ICP development and intent data to see who’s in the market now.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52