The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Litmus

MAY 11, 2021

At a basic level, keeping inactive addresses part of your active mailing list affects your deliverability, and could even be costing your company more money than it needs if your ESP charges based on the size of your database.

Webinar Metrics 105

Webinar Metrics CAN-SPAM Deliverability Clickthrough 105

Optinmonster

FEBRUARY 16, 2023

To achieve this goal, you might track several metrics, such as open rate, click-through rate, conversion rate, and revenue generated from the email campaign. Email Open Rate Open rate is how many people actually open the email that you send to them.

Email Marketing 88

Email Marketing Clickthrough Click Rate Open Rate 88

Hubspot

FEBRUARY 26, 2014

I immediately needed to understand things like what a hard bounce was (and how it was different from a soft bounce), how to determine a good clickthrough rate from a bad one, and why my emails looked perfectly fine in Gmail but got completely screwed up in Hotmail. 7) What do open rates and clickthrough rates mean?

Email Marketing 28

Email Marketing Clickthrough Burn Rate CAN-SPAM 28

Hubspot

DECEMBER 14, 2012

The data is divided up into four categories: email performance, subject lines, email behavior, and deliverability and devices. 1) Email clickthrough rates dropped to 4.4% Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat. 3) Email open rates decreased in Q2, down slightly from 26.2%

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Anything Goes Marketing

OCTOBER 11, 2006

Reputation not Content Affects Whether Consumers Receive Your Email: This article explains how reputation (your IP address that you send emails from) affects your deliverability rates. Post card style (one large image and single offer) and varied-cell (uses different boxes of text area images) emails had higher clickthrough rates.

Email Marketing 100

Email Marketing Practices Clickthrough Tips 100

Hubspot

JUNE 26, 2018

Research the average email stats for your industry and use them as benchmarks for your goals. It may seem counterproductive to ask your subscribers to opt in to your emails twice, but a study on open rates proves that customers prefer a confirmed opt-in (COI) email 2.7X Establish Your Goals. Source: HubSpot.

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101