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2023 Predictions: Digital media and advertising

Martech

At the same time, the explosion of ad-supported connected TV (CTV) and over-the-top (OTT) services gives advertisers more options in delivering ads to consumers. But how will marketers ride this wave? Advertisers and their adtech partners will have to adapt in the new year. alone, across all available platforms.).

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PPC for B2B: How to Choose Your Agency

Envy

PPC campaigns and choosing an agency - that’s the oh-so-big question we’re grappling with today. For many companies, PPC is treated like a miracle channel which drives an abundance of marketing qualified leads and contributes to unmitigated growth on autopilot. Let’s Get Engaged: Committing to an Agency. What takes so long?

PPC 91
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PPC for B2B: How to Choose Your Agency

Envy

PPC campaigns and choosing an agency - that’s the oh-so-big question we’re grappling with today. For many companies, PPC is treated like a miracle channel which drives an abundance of marketing qualified leads and contributes to unmitigated growth on autopilot. Let’s Get Engaged: Committing to an Agency. What takes so long?

PPC 88
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InMobi releases independent ad mediation platform

Martech

This gives them the ability to transparently review the end-to-end flow of advertising dollars and understand their true take rate. Get the daily newsletter digital marketers rely on. What it does. Processing.Please wait. InMobi said in a release. “In

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AI-based personalization provides 10%+ revenue uplift to this top retailer

ClickZ

The retailer partnered with ZineOne, an AI-based personalization platform that provides insights on each individual visitor across digital and physical channels to achieve this goal. Sub-optimal customer engagement with low offer take rate. In order to stand out with their customers, a top 10 U.S.

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26 A/B Testing Examples to Inspire Your Next Test

Convert

There are examples of A/B testing in marketing that turned out successful and helped businesses increase their conversion rates. These examples can be a springboard for your own conversion rate optimization journey — something to trigger a train of thoughts that’ll lead you closer to your winning hypothesis. and turn up blank.