Martech

DECEMBER 29, 2022

At the same time, the explosion of ad-supported connected TV (CTV) and over-the-top (OTT) services gives advertisers more options in delivering ads to consumers. But how will marketers ride this wave? Advertisers and their adtech partners will have to adapt in the new year. alone, across all available platforms.).

Advertising Agencies 114

Advertising Agencies Advertisements Advertising Paid Search Agency 114

Convert

JANUARY 31, 2022

There are examples of A/B testing in marketing that turned out successful and helped businesses increase their conversion rates. These examples can be a springboard for your own conversion rate optimization journey — something to trigger a train of thoughts that’ll lead you closer to your winning hypothesis. and turn up blank.

Examples 52

Examples Landing Pages Click Rate Top of Funnel 52

ClickZ

MARCH 6, 2020

The retailer partnered with ZineOne, an AI-based personalization platform that provides insights on each individual visitor across digital and physical channels to achieve this goal. Sub-optimal customer engagement with low offer take rate. In order to stand out with their customers, a top 10 U.S.

Personalization 97

Personalization Case Study Case Studies Lead Ranking 97