Remove long-tail persona
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How to Make Your Content Powerful in Eyes of Searchers (and Google)

Content Marketing Institute

The site averages 27,600 in monthly organic traffic, which would cost nearly $96,000 to replicate by paying for those same keywords on Google AdSense. Write for your niche audience persona – Each business has (or should have) a unique value proposition to offer a unique set of customers. Long-tail, low competition.

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The Top 10 B2B Digital Marketing Strategies for 2020

Webbiquity

These details help build a buyer persona, allowing marketers to fine-tune the delivery of content. A B2B buyer persona should include at a minimum: Job title or role. How long has it been since you’ve done a redesign? Maintain Efforts Long Term. Typical company size and industry. Key concerns /pain points.

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What Is Paid Media? Definition, Types, Process with Examples

Martech Advisor

Research and create buyer personas based on your target audience and customer data to identify which ad type and ad channel would work best to get your message across. Acting as a digital marketplace, the ad exchange curates digital inventory from multiple ad networks (example: Google AdSense).