Bannerflow
JUNE 14, 2019
The best banner ads are a combination of many different elements. First on our best banner ad list is this striking display ad by Hallon of Sweden. Whether through the use of their bubble-like logo, or as in this banner through the act of celebrating. Best banner ads: final thoughts.
Kevin Indig
OCTOBER 23, 2023
AdMob and AdSense, filed on quarterly reports under Google Network, drive about 11% of Alphabet’s revenue - and it has grown steadily. Revenue from Google Network (AdSense + Admob) Companies that make $32b a year in revenue: 3M, Nvidia, Starbucks. Google makes the same amount with AdSense and AdMob alone. What stands out?
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Digilant
OCTOBER 4, 2023
A brief history of programmatic digital advertising To understand programmatic advertising, we have to travel back to 1994 when the first banner ad was displayed. Hotwired.com made a deal with AT&T to display a banner ad on their site for three months. At this time, ads were first-come, first-served (literally).
KoMarketing Associates
MARCH 1, 2018
The barrier to entry to become a site on the Google Display Network is practically non-existent: There are over 2 million published sites that use Google’s ad serving platform, AdSense. Since Adsense generates revenue for the publisher on a per click model, they are heavily motivated to get clicks by any means necessary.
Rev
SEPTEMBER 2, 2019
Remember those banner ads that you used to see when scrolling through MySpace or talking to your best friend via the antiquated AOL Instant Messenger? Those ads that we would see on our computers after school, or deep in a chat with your best friend, were actually the beginning of what we call Programmatic Advertising today.
Bannerflow
NOVEMBER 22, 2022
300 x 600 is considered the most impactful banner option. This is also the spec most preferred by advertisers, according to AdSense. The ‘half page’ is one of the fastest-growing display sizes due to its larger space and ability to feature more dynamic, richer ads. Pay attention to sizing. Need some inspiration?
Digilant
JANUARY 12, 2021
To understand programmatic advertising, we have to travel back to 1994 when the first banner ad was displayed. Hotwired.com made a deal with AT&T to display a banner ad on their site for three months. At this time, ads were first-come, first-served (literally). And what did Google do to combat this?
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