Long Tail Ad Network Makes Sense for Technorati
readwrite
JUNE 17, 2008
While most “regular” people might not be avid blog readers, they still read them passively when encountering blog content via links from mainstream sources, links in emails, or search results. Appealing to the long tail is a smart play for Technorati. All that adds up to a lot of monetizable, niche traffic.
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