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Advanced TV: Your Comprehensive Guide to CTV, OTT, and Channel Best Practices

Digilant

Given the rapid evolution of technology, consumer behavior, and media consumption patterns, traditional marketing approaches no longer suffice when it comes to capturing and retaining audience attention. Marketing organizations looking to grow their brand’s market share must constantly be looking to innovate.

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Advanced TV: Your Comprehensive Guide to CTV, OTT, and Channel Best Practices

Digilant

Given the rapid evolution of technology, consumer behavior, and media consumption patterns, traditional marketing approaches no longer suffice when it comes to capturing and retaining audience attention. Marketing organizations looking to grow their brand’s market share must constantly be looking to innovate.

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Digital Audio Advertising: Everything You Need to Know

Digilant

In today’s screen-obsessed world, digital audio isn’t always at the forefront of marketing conversations—but it should be. With digital audio ads, you can integrate your brand into the everyday routines of your audience in a way that is uniquely personalized to their interests. percent market share in 2022. million in 2022.

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Digital Audio Advertising: Everything You Need to Know

Digilant

In today’s screen-obsessed world, digital audio isn’t always at the forefront of marketing conversations—but it should be. With digital audio ads, you can integrate your brand into the everyday routines of your audience in a way that is uniquely personalized to their interests. percent market share in 2022. million in 2022.

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Digital Audio Advertising: Everything You Need to Know

Digilant

In today’s screen-obsessed world, digital audio isn’t always at the forefront of marketing conversations—but it should be. With digital audio ads, you can integrate your brand into the everyday routines of your audience in a way that is uniquely personalized to their interests. percent market share in 2022. million in 2022.

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7 Benefits of Incorporating CTV in Your Omnichannel Marketing Plan

Digilant

Earlier this week, eMarketer released CTV ad spending projections across the next three years: expecting it to hit $13.4 – is expected to see an increase in ad revenue (see chart right). . Connected TV (CTV) is a smart device where users can access streaming television, live television, and the internet for apps/browsing.

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10 Social Media Usage Statistics You Should Know (and What They Mean for Your Marketing Strategy)

Content Standard

Take a look at these ten current statistics from reputable sources (Pew Research, Statista, eMarketer, and more) and the implications of each for your social media strategy today. Social media hasn’t maxed out its potential audience, and people will keep on converting along with the growth of smartphone ownership and Internet access.