MarTech’s Email Marketing Periodic Table: Manage deliverability and optimization like a scientist
Martech
FEBRUARY 4, 2022
The elements are gathered into categories based on their relationships to one another, and the categories are designated as related to either Optimization or Deliverability. This happens when your subscribers Opt-in (In) through a sign-up form. The first thing that your email system should trigger is a Double opt-in (In2) email.
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