chiefmartech

APRIL 24, 2019

According to a recent study by the market research firm Ascend2, “integrating disparate systems” is the greatest barrier to success with marketing technology for 52% of marketers. Some have made it so easy for non-technical people to do this that Gartner refers to their users as “citizen integrators.”

Marketing Automation Services 81

Marketing Automation Services Work Management Marketing Management Astroturfing 81

PathFactory

SEPTEMBER 15, 2021

Content is usually created and deployed through one-and-done, batch-and-blast experiences: chronological blog posts, segmented email blasts, regularly scheduled newsletters, and ads pointing to squeeze pages. It’s time to recognize that the biggest barrier to entry around data analysis for B2B marketers is the data itself.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. Covering everything from the nitty-gritty of content marketing to the expansive world of digital ads, these stats are your compass to navigate the marketing seas.

Paid Content 208

Paid Content Stats Marketing Budget Webinar Metrics 208

Porch Group Media

AUGUST 3, 2021

More than 86% of businesses surveyed indicate that they plan to increase their upcoming email marketing budgets. Constant Contact surveyed small business owners and found that 49% do not use email marketing data to assist with their email marketing campaigns because they do not know where to begin. Source: Gartner Research).

Statistics 85

Statistics Marketing Budget Marketing & Strategy Trends 85

Unbound B2B

JANUARY 17, 2023

Quick Summary: How to sell subscriptions faster is based on your business industry and targeted customers, along with your creative marketing approach. SaaS subscription-based businesses generate more revenue than other business revenue models. The subscription-based businesses can run at cheaper rates.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Budget Programs 40

Martech Advisor

SEPTEMBER 24, 2019

In this byline, Gary Specter, Global Head of GTM, Commercial Business, Adobe, outlines e-commerce tips and tricks for online retailers to make the most of the upcoming holiday shopping season. As shoppers, finding the right gift online can be a daunting task, especially considering that Americans are exposed to up to 10,000 ads each day.

Tips 52

Tips Ad Exchange Customer Satisfaction Blast Campaigns 52

SnapApp

DECEMBER 4, 2017

Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey. If a buyer is on the fence, seeing the success of a similar business in the same industry can help make the choice easier. . . #4. Mobile will account for 72% of US digital ad spend by 2019.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122