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The Rules of Link Building - Best of Whiteboard Friday

Moz

That's an easy way to reach out and say, "Hey, would you mind adding a link? Don't buy or sell links that pass PageRank. Automated tools used to create links on all sorts of websites. Link exchange. Let's say this article publishes about how awesome SEO companies are and they mention Moz, and they don't link to us.

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Black Hat SEO: 19 Short-Sighted SEO Tactics that Will Kill Your Rankings

seo.co

Reciprocal link exchanges. + Existing members recruit new members who add their blog to the network and automated software adds backlinks to existing members’ websites. Reciprocal link exchanges. Back in the day, reciprocal link exchanges were common courtesy. Avoid disguising paid links as image-based ads.

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Link Velocity: How to Use Link Velocity to Your Advantage in SEO

seo.co

PageRank is a number assigned to pages by Google that essentially tells us how important they are within the entire index. If you publish too often, your website will have no time to accumulate PageRank, authority, or trust amongst link participants. Linking Out. The Power (and Danger) Of Reciprocal Links.

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8 Ways to Use External Links to Improve Your SEO

Single Grain

Pro tip: If you’re hesitant to directly swap links, as you should be since Google frowns on it , then engage in a three-way link exchange collaboration. Pagerank sculpting no longer works so you shouldn’t be adding the nofollow attribute to internal links. First, nofollow links also pass PageRank. In this (outdated?)

PageRank 140
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The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources

Hubspot

Once users upload a video, they can begin to explore all of the core Wistia features, like customizing player colors according to the brand, and adding lead generation tools or clickable links. He invites readers to participate, comment, and exchange thoughts. Make multiple versions of one ad. That community part is key.

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Natural vs. Unnatural Links: What’s the Difference? How to Build a Natural Backlink Profile

seo.co

Since their sole purpose is to collect and exchange links, Google views these types of sites as ugly and irrelevant, and any links you post there will be counterproductive for your campaign. What does Google mean when they say, “any links intended to manipulate PageRank”? Google says, “ Buying or selling links that pass PageRank.

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How to Promote Your Content Online in 2023

seo.co

Automated options. It’s worth noting that there are several automated options you can choose that will help you promote your latest content instantly. You could also be more direct and ask them to share it if they think the content is valuable—this is especially powerful if you’ve added something new to the conversation.