article thumbnail

Programmatic Advertising Glossary & Brief History

Digilant

Instead, people now look to the future to see how they can work to combat any drawbacks people face to grow programmatic marketing and to help advertisers reach their audiences even better. Basic Programmatic Glossary Demand Side Platforms (DSPs) A piece of bidding technology or ad servers with optimization and inventory links.

article thumbnail

Content Goblins

Kevin Indig

Think about Growth Memo Premium as research reports you can: learn from use as case studies to get buy-in for projects evaluate companies more effectively (as an investor) If you want to sign up, stay tuned until Thursday. 36 old me still feels waves of imposter syndrome but can pause and reflect for a moment.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

When Did Programmatic Advertising Start: A History Lesson

Rev

Remember those banner ads that you used to see when scrolling through MySpace or talking to your best friend via the antiquated AOL Instant Messenger? Those ads that we would see on our computers after school, or deep in a chat with your best friend, were actually the beginning of what we call Programmatic Advertising today.

article thumbnail

What is Programmatic Digital Advertising?

Digilant

Instead, people now look to the future to see how they can work to combat any drawbacks people face to grow programmatic marketing and to help advertisers reach their audiences even better. A piece of bidding technology or ad servers with optimization and inventory links. These ads were about reach, not relevance. .

article thumbnail

Audience Lab is a secret weapon for political advertisers

Biznology

If you’ve ever run a successful retargeting ad campaign , you know how powerful the effect is of being able to associate browsers to sites through cookies. You can dig down, almost real-time, into the hyper-granular. I first got to know Clickagy back when they were only mastering programmatic ad buying.

article thumbnail

The Ultimate Guide to Google Analytics in 2019

Hubspot

It integrates with all of Google’s marketing products (including Google Ads, Search Console, and Data Studio) making it a popular choice for anyone using multiple Google tools. This alone can make the subscription fee worth it. HubSpot users can follow these simple instructions for adding GA. Is Google Analytics free?